Earlier this summer I attended the Excalibur Awards, presented by the Public Relations Society of America (PRSA) Houston Chapter. Congratulations go out to my friend Sarah Schimmer for winning PR Professional of the Year. It is a well-deserved award and I’m so thrilled her talent and hard work were recognized and celebrated.
Sitting in a room full of (mostly) seasoned public relations professionals, clapping for the winners in all the different categories, and trying to explain to the non-PR person at the table that, yes, in fact there was an award for best poster, best news release, etc…. I was once again struck by the fact that the only people who understand what I do for a living are the other people who do it too. Unless you are a professional communicator, you don’t understand what it is to be one.
There’s something very satisfying about talking shop with people who know that a single word can change the meaning of a paragraph, that the placement of white space is important in printed pieces, and that a well-written news release can be a work of art. And I know that these are my people; this is my tribe.