SandraSays

the life & times of Sandra Fernandez

Business

by Leave a Comment

My word for 2021: ACHIEVE

Every year I pick three words to help guide me through the year. For 2021 I’ve decided to choose just one word, to help me really focus on what I want to achieve this year. Ironically, the word I chose is:

ACHIEVE

The definition for ACHIEVE really resonated with me — “successfully reach a desired objective by effort, skill, or courage.” After a pandemic (and it’s still during a pandemic), and after everything that’s been affected by the events of the past year, I need to focus on what helps me reach my desired objectives.

You can see all the previous years’ choices through my archives.

by Leave a Comment

Hello there!

Sandra Fernandez headshotNice to meet you

Is this your first visit? My name is Sandra Fernandez and I am a public relations and social media strategist, tech enthusiast, and book lover. These pages are a space where I share info on technology, communications, friends, and other things. (Scroll further to find links on recent posts.)

Were you looking for SandraSays Media?

I walked away from my agency job a few years ago to go solo, and SandraSays Media was born. But in 2015 I joined forces with friends to launch Big Oak Tree Media, and SandraSays Media is on hiatus … sort of. Through Big Oak Tree Media I provide the following services:

  • social media strategy & implementation,
  • social media training & coaching,
  • public relations strategy & implementation, and
  • content marketing.

Other projects

My other two passion projects are Hispanic Houston and The Little Radio Show.

Connect with me

Want to contact me? Some links you may want to bookmark:

And don’t be afraid to leave a comment.

by 1 Comment

My 3 Words for 2018: Self. Now. Reduce.

As I have every year for several, I’ve picked three words to help guide me in 2018 instead of creating a long list of resolutions that will be forgotten within a month. Some years I do better than others at staying on track and keeping the themes for the year in mind throughout the year.

Last year’s words were: Focus. Move. Balance. In a year that included many distractions, such as Hurricane Harvey, I’m not shocked that for the latter part of the year I let myself get derailed.

This year’s words: Self. Now. Reduce. (You can see all the previous years’ choices through my archives.)

SELF: One of my focal points for this year is to take care of my physical, mental, and emotional well-being. In short, to prioritize my-SELF while I attempt to do everything else.

NOW: Is very similar to last year’s MOVE — vocalizing a desire to stop overthinking things and just do them. I need to stop over-thinking, over-planning and waiting until everything is idea to try new things or launch new projects. This approach may increase my failures, but it has the potential to help me learn. In the end, I expect this also will increase my successes.

REDUCE: This isn’t the first year that REDUCE makes an appearance as one of my choices. As someone who frequently holds onto things longer than I should — from miscellaneous objects to files — I need to make room for new experiences by cutting out the clutter. This includes things, time-wasters, and mental clutter.

This year I’m also incorporating several review sessions throughout the year to remind myself what I’m supposed to be focusing on this year. I’m hoping this will help keep me on track.

What are your goals, objectives or words for 2018?

by Leave a Comment

Meet the average user of voicebots

Meet the average user of voicebots (sandrasays.com)

If I had had to make a guess, I would have said that the average user of voice-activated smartphone apps is younger users … digital natives or millennials. And I would have been wrong. VentureBeat reports:

According to Verto’s data on the user base of AI-powered personal assistant apps on mobile devices, the personal assistant “superuser” – someone who spends more than twice the average user’s monthly time spent on personal assistant apps – is a 52-year-old woman who spends 1.5 hours per month with personal assistant apps.

If your audience or customer is an older and female, you might want to fast-track your integration of these kinds of apps.