I’m looking at adding some books on PR & social media measurement as well as some on marketing for non-profits to my reading list for next year. Here are some ideas for books on non-profits from Beth Kanter’s Facebook post entitled “10 Nonprofit Books from 2010“:
** NOTE: I’m adding links to these books in Amazon later.
- Technology at the Margins: How IT Meets The Needs of Emerging Markets by Salesh Chutani, Jessica Rothenberg AAlami, and Akhtar Badshah.
- Digital Activism Decoded: The New Mechanics of Change, Mary Joyce, Editor
- Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good by Nedra Kline Weinreich
- The Wild Woman’s Guide to Fundraising by Mazarine Treyz
- Zilch by Nancy Lublin
- ShareThis! by Deanna Zandt
- Open Community by Lindy Dreyer and Maddie Grant
- The Dragonfly Effect by Jennifer Aaker and Andy Smith
- The Participatory Museum by Nina Simon
- The Nonprofit Marketing Guide by Kivi Leroux Miller
Books on Public Relations Measurement from The Measurement Standard’s recent post entitled “Reviews of Three New Books on Public Relations Measurement”:
- Consumer.ology; The Market Research Myth, the Truth about Consumers and the Psychology of Shopping by Philip Graves
- Primer of Public Relations Research, Second Edition by Don W. Stacks, PhD
- Corporate Reputation and The News Media; Agenda-setting Within Business News Coverage in Developed, Emerging, and Frontier Markets edited by Craig E. Carroll, Routledge
From personal recommendations:
- Guide to Best Practices in PR Measurement Vol. 4, available at PR News online. It’s a bit expensive, at $399 per copy. Keeping it on my list, even though I don’t know tht I’ll ever get around to buying it.
- Measuring Public Relationships: The Data-Driven Communicator’s Guide to Success, by K.D. Payne. I’ve heard this is the must-buy read for me.
- The Networked Nonprofit: Connecting with Social Media to Drive Change by Beth Kanter.
- Managing a Public Relations Firm for Growth And Profit by Alvin Croft.
- The Practice of Public Relations by Fraser Seitel.
Let’s see if I make it to any of these in 2011.
- Drive: The Surprising Truth About What Motivates Us by Daniel Pink
- Switch: How to Change Things When Change Is Hard by Chip & Dan Heath
- Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan & Julien Smith
- Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin
- Presentation Zen: Simple Ideas on Presenting Design and Delivery by Garr Reynolds
- Freakonomics and SuperFreakonomics by Steven D. Levitt & Stephen J. Dubner
- The World is Flat: A Brief History of the 21st Century by Thomas L. Friedman
- Crush It! Why NOW is the Time to Cash In on Your Passion by Gary Vaynerchuk
- Shogun by James Claville
- The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up by Norm Brodsky and Bo Burlingham