When you do get to call yourself an expert at something? This question pops into my head as I read one introduction after another of this person or that person as a “social media expert.”
What, exactly, makes him or her an expert at social media? Is it the number of Twitter followers they’ve amassed? The frequency with which they post to their blogs? The rankings Google or Alexa gives to said blogs? The times they’re quotes, retweeted, or linked to on a daily basis?
What makes you an expert at social media? Is there a certificate you get in non-spam email one day when you’ve reached a certain goal? Is it a club membership you receive from an anonymous committee you’ve never heard of before?
Silly me, thinking that it’s more important that I listen to the people I’m following than to get more people to follow me. What a reckless thought, imagining that actually paying attention to what is being said to me is more important than having my words repeated endlessly.
But then, I’m not an expert. Just a woman with the quaint notion that being a good communicator should be the goal.