Twitter has launched a new tool, Curator, that’s currently only available to media publishers. It’s a way to simplify how to find and display keyword-based Twitter and Vine content.
Curator was built to allow media publishers to search, filter and curate Twitter content that can then be displayed on web, mobile and TV. Those who have been testing Curator have seen strong increases in audience engagement, participation and attention. With these encouraging results, we’re opening up the product to all media publishers around the world, for free. This includes news organizations, production companies, broadcasters, local governments, and even concert venues.
From what I can tell, it’s a way to automate social listening in a publicly-shared venue. Think Tweetdeck decks that you can share. Of course, Twitter is promising that they’ll serve out the most relevant Tweets related to the keyword or search term you’re “listening” but I’ll be interested in seeing how effective that actually is.
Has anyone tried Curator yet?
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