You planned. You prepped. You did all your advance work — made the calls and invited the right people. Your media event is over. Or is it?
For most of us, the actual event is not the end, but closer to the midpoint. There are still things we need to do to finish up. Here’s a small list of a few things you may want to put on a post-event to do list:
Write a post-event release. This focuses on what actually happened at the event, provides additional details, and is written in such a way that the community newspapers can just pick up whole paragraphs and run it. If your event, your announcement, was actually news-worthy, then the release can be a tool to help you secure additional write-ups.
Post the release on your online newsroom. Even if you don’t already have an online newsroom, it’s a good time to start one. In theory, this makes the information available online for reporters and bloggers at a later date.
Follow up with the news organizations that showed up. Make sure they got everything they needed for their stories. You probably already did this, on site, as the event wrapped up.
Follow up with the news organizations who were interested but didn’t show up. Give them the info and tools needed to do a story on it. Provide photos and video, if you have them. Don’t forget the industry publications.
Process your photographs and video fast. I have a bad habit of leaving the photo processing until the end. In today’s fast-paced news cycle, you need the graphics as soon as possible.
Write a blog post. If your company has a blog, add information and photos from the event on a post. Please, do not just copy and paste the news release. Write a blog post.
Share on social media. You will want to share snippets of information, quotes, photos and video. Provide links to more information. If you link to the news release, give a disclaimer.
What promotional steps do you take after the announcement or event is over?