I used to live in the world of advertising. Wait, maybe that’s not entirely true… I used to visit the world of advertising for long periods of time. I was always a native of Public Relations. What that means is that I managed advertising campaigns, hired art directors and photographers, and made the media buys based on long-term plans. And I paid attention to industry trends.
Yes, I trained for that. I studied advertising in college, though I never had an internship. It was an “extra” while I was earning my degree in Public Relations.
One of the downsides to working in advertising is that I lost the ability to enjoy advertising as entertainment. I found myself trying to decipher the audience and other information that influenced the ad. That’s something I never quite overcame.
The new Target ads for their groceries baffle me a little. Unconventional and completely different than any ads on television for a traditional grocery store or a superstore that also sells groceries. One or two mention price, but that’s not the selling point. Or at least it doesn’t seem like the selling point.
Though I think they’re very pretty. The visual branding is in line with Target’s usual stunning graphics, even if the white is a step away from the usual red. And it makes groceries look cool, one item at a time.
In case you haven’t seen them, here’s one to enjoy.
What do you think?