Houston Social Media Breakfast: “Making Social Advertising Work for Your Business” on Friday, June 12, 2015

smbhou-201506

 

Houston Social Media Breakfast (#smbhou) is usually held on the second Friday of the month. This month’s event is this Friday, June 12, 2015 from 8:30 am to 10 am. The way #smbhou works is very simple. Registration is taken via the Facebook event page. No fees (other than the coffee or breakfast you order at the restaurant). Attend, learn, and meet people.

Making Social Advertising Work for Your Business

WHEN: Friday, June 12, 2015 at 8:30 am-10 am
WHERE: Canopy Restaurant, 3939 Montrose Blvd., Houston, TX 77006
MORE INFO: https://www.facebook.com/events/915038301886363/

With recent changes to the Facebook algorithm putting even more pressure on brands to pay to get their content seen and Twitter and other platforms moving in this direction, understanding how to maximize social advertising is fast becoming a non-negotiable skill.

We will discuss how you can get the most out of social advertising to fuel your campaigns to gain relevant followers on social media platforms and increase reach. Though we will largely focus on Facebook, MD Anderson has also been exploring social advertising on Twitter, Yelp, LinkedIn and Pinterest.

Here are just a few thing we will discuss:

  • Why your brand should consider social advertising and how to determine which platforms you need to advertise on
  • How to define your goals and target the ideal audience for your ad campaign
  • Effective targeting and best advertising practices
  • Why successful advertising starts with great content
  • How to get a lot out of social advertising with a small budget
  • How to convince your company’s leaders to provide the financial resources to support social advertising

SPEAKER
Laura Nathan-Garner, Program Director, Integrated Media Communications, MD Anderson Cancer Center

Laura leads MD Anderson’s social program and social advertising efforts. Through her social advertising efforts, MD Anderson acquired more than 36,000 new Facebook followers and reached more than 1.3 million people at an average of $0.18/click over the past year. She’s also worked with departments and programs around MD Anderson to help them achieve their goals through social advertising. Recently, she worked closely with her account manager at Facebook and has some unique insight into how to lower your costs and reach more followers on Facebook. Through this effort, she was able to further lower their costs and acquired 4,000 new followers at just $0.16/like (well below Facebook’s ideal cost of $0.20-$0.50) in just a few weeks.

Personal Twitter: @lnathan
Work Twitter: @mdandersonnews
Facebook Page (MD Anderson): facebook.com/mdanderson
Instagram: MDAndersonCancerCenter
LinkedIn: https://www.linkedin.com/company/md-anderson-cancer-center
Pinterest: MDAndersonCC

 

Houston Social Media Breakfast, Topic Hispanic Marketing, on Friday, May 8, 2015

Houston Social Media Breakfast, Topic Hispanic Marketing, on Friday, May 8, 2015

Houston Social Media Breakfast is one of those recurring events that’s worth attending for the community alone. I’ve met wonderfully talented and helpful people through the monthly events. And the content is great too!

Registration is taken via the Facebook event page. No fees (other than the coffee or breakfast you order at the restaurant). Very simple.

Hispanic Marketing: Facilitating Cultural Exchange via Social Media

WHEN: Friday, May 8, 2015 at 8:30 am-10 am
WHERE: Canopy Restaurant, 3939 Montrose Blvd., Houston, TX 77006
MORE INFO: https://www.facebook.com/events/828609987216110/

The Hispanic population is the largest and youngest minority group in the U.S., accounting for 17 percent of the total population, with an estimated purchasing power of $1.5 trillion. One in 6 Americans is now Hispanic, and 1 in 5 teens is of Hispanic descent, with a population increase expected to rise to 132.8 million by 2050. For brands and marketers, understanding Hispanic consumers is now more important than ever.

A leader in state-of-the-art communications, entertainment services, and amazing innovations like connected cars and devices for homes, offices and points in between, AT&T is also an innovator in Hispanic marketing. During this month’s conversation, Cristina Gamboa will share with us her unique insights on AT&T Hispanic marketing efforts.

Key Takeaways:

  1. Learn why understanding consumers is a critical part of Hispanic marketing
  2. Hear how research and segmentation can help discover key insights about your consumers
  3. How AT&T is leveraging research and key findings across its overall marketing efforts
  4. Case studies that describe how technology and social media fit into overall business objectives
  5. How influencers are helping to connect with targeted segments

SPEAKER
Cristina Garcia Gamboa is Director of Hispanic Marketing & Advertising for AT&T’s Hispanic Home Solutions program. She oversees an integrated approach that revolves around the customer; gathering customer insights, then defining the strategy and execution of many programs across all tactics. Her campaigns span across TV, Radio, Print, Direct Mail, SEM, SEO, Mobile, Social Media, E-commerce, database marketing, retail promotions, website management and PR.

Managing Your Library’s Online Reputation

Today’s I’m speaking at the 2012 Texas Library Association Annual Conference. As I normally do, I will announce to attendees of my session that they can find the slidedeck on my blog. This is me posting it, so I’m actually ahead of the announcement for once.

My topic is “Managing Your Library’s Online Reputation.” You can check out the mini-preview (audio) at the TLA site

Having trouble seeing this presentation? Check it out on SlideShare.