Managing Your Library’s Online Reputation

Today’s I’m speaking at the 2012 Texas Library Association Annual Conference. As I normally do, I will announce to attendees of my session that they can find the slidedeck on my blog. This is me posting it, so I’m actually ahead of the announcement for once.

My topic is “Managing Your Library’s Online Reputation.” You can check out the mini-preview (audio) at the TLA site

Having trouble seeing this presentation? Check it out on SlideShare.

Upcoming workshop: Social Media Measurement and Monitoring

Next Friday, June 10th, I am giving a presentation on Social Media Measurement and Monitoring at the University of Houston Small Business Development Center. This is an introductory look at metrics and measurement for social media tools. I cover blogs, Facebook and Twitter. I’ve added a section on LinkedIn.

If you pre-register and pay online, the class is $29. If you pay at the door it’s $49.

Here are the details:

Social Media Measurement and Monitoring
9:00 AM – 12:00 PM
Location: UH SBDC, 2302 Fannin, Suite 200,
Houston, Texas 77002

Learn about measurement tools and techniques targeted specifically at your social media applications, how to tell if they’re working, and when to adjust.
Pay on-line and Save $20!

Pay at the door Price:   $49.00
On-Line You Save:         $20.00
Pay On-Line Price:         $29.00


If you’re going to attend, let me know what your questions are/what you’re interested in in advance so I can work it into the presentation (if possible).


Upcoming Workshop: Using LinkedIn to Grow Your Business

If you need to improve your LinkedIn presence, you might want to attend my upcoming presentation: Using LinkedIn to Grow Your Business. I’m teaching this for the Small Business Development Center on Friday, May 20th at 9am.

9:00 AM – 12:00 PM
Location: UH SBDC, 2302 Fannin, Suite 200,
Houston, Texas 77002

LinkedIn is a powerful networking tool that has many benefits for business owners.  Even if you are already on LinkedIn it’s likely you aren’t tapping into its full potential.  In this hands-on I workshop you will discover how a LinkedIn strategy will generate new customers, improve your business development, and assist in your sales research efforts.

You will walk away with the “how to” of:

  • Improving your profile
  • Choosing a memorable profile picture
  • Searching for business contacts, friends, and colleagues
  • Securing and giving online recommendations
  • Actively participating
  • Using the “requesting an introduction” feature
  • Finding tools to keep you organized
  • Adding content from other sites
  • Creating goals and measuring success

Online registration is $39; pay at the door is $59.