Houston Social Media Breakfast, Topic Hispanic Marketing, on Friday, May 8, 2015

Houston Social Media Breakfast, Topic Hispanic Marketing, on Friday, May 8, 2015

Houston Social Media Breakfast is one of those recurring events that’s worth attending for the community alone. I’ve met wonderfully talented and helpful people through the monthly events. And the content is great too!

Registration is taken via the Facebook event page. No fees (other than the coffee or breakfast you order at the restaurant). Very simple.

Hispanic Marketing: Facilitating Cultural Exchange via Social Media

WHEN: Friday, May 8, 2015 at 8:30 am-10 am
WHERE: Canopy Restaurant, 3939 Montrose Blvd., Houston, TX 77006
MORE INFO: https://www.facebook.com/events/828609987216110/

The Hispanic population is the largest and youngest minority group in the U.S., accounting for 17 percent of the total population, with an estimated purchasing power of $1.5 trillion. One in 6 Americans is now Hispanic, and 1 in 5 teens is of Hispanic descent, with a population increase expected to rise to 132.8 million by 2050. For brands and marketers, understanding Hispanic consumers is now more important than ever.

A leader in state-of-the-art communications, entertainment services, and amazing innovations like connected cars and devices for homes, offices and points in between, AT&T is also an innovator in Hispanic marketing. During this month’s conversation, Cristina Gamboa will share with us her unique insights on AT&T Hispanic marketing efforts.

Key Takeaways:

  1. Learn why understanding consumers is a critical part of Hispanic marketing
  2. Hear how research and segmentation can help discover key insights about your consumers
  3. How AT&T is leveraging research and key findings across its overall marketing efforts
  4. Case studies that describe how technology and social media fit into overall business objectives
  5. How influencers are helping to connect with targeted segments

Cristina Garcia Gamboa is Director of Hispanic Marketing & Advertising for AT&T’s Hispanic Home Solutions program. She oversees an integrated approach that revolves around the customer; gathering customer insights, then defining the strategy and execution of many programs across all tactics. Her campaigns span across TV, Radio, Print, Direct Mail, SEM, SEO, Mobile, Social Media, E-commerce, database marketing, retail promotions, website management and PR.

Managing Your Library’s Online Reputation

Today’s I’m speaking at the 2012 Texas Library Association Annual Conference. As I normally do, I will announce to attendees of my session that they can find the slidedeck on my blog. This is me posting it, so I’m actually ahead of the announcement for once.

My topic is “Managing Your Library’s Online Reputation.” You can check out the mini-preview (audio) at the TLA site

Having trouble seeing this presentation? Check it out on SlideShare.

Upcoming workshop: Social Media Measurement and Monitoring

Next Friday, June 10th, I am giving a presentation on Social Media Measurement and Monitoring at the University of Houston Small Business Development Center. This is an introductory look at metrics and measurement for social media tools. I cover blogs, Facebook and Twitter. I’ve added a section on LinkedIn.

If you pre-register and pay online, the class is $29. If you pay at the door it’s $49.

Here are the details:

Social Media Measurement and Monitoring
9:00 AM – 12:00 PM
Location: UH SBDC, 2302 Fannin, Suite 200,
Houston, Texas 77002

Learn about measurement tools and techniques targeted specifically at your social media applications, how to tell if they’re working, and when to adjust.
Pay on-line and Save $20!

Pay at the door Price:   $49.00
On-Line You Save:         $20.00
Pay On-Line Price:         $29.00


If you’re going to attend, let me know what your questions are/what you’re interested in in advance so I can work it into the presentation (if possible).