Managing Your Library’s Online Reputation

Today’s I’m speaking at the 2012 Texas Library Association Annual Conference. As I normally do, I will announce to attendees of my session that they can find the slidedeck on my blog. This is me posting it, so I’m actually ahead of the announcement for once.

My topic is “Managing Your Library’s Online Reputation.” You can check out the mini-preview (audio) at the TLA site

Having trouble seeing this presentation? Check it out on SlideShare.

Upcoming workshop: Social Media Measurement and Monitoring

Next Friday, June 10th, I am giving a presentation on Social Media Measurement and Monitoring at the University of Houston Small Business Development Center. This is an introductory look at metrics and measurement for social media tools. I cover blogs, Facebook and Twitter. I’ve added a section on LinkedIn.

If you pre-register and pay online, the class is $29. If you pay at the door it’s $49.

Here are the details:

Social Media Measurement and Monitoring
6/10/2011
9:00 AM – 12:00 PM
Location: UH SBDC, 2302 Fannin, Suite 200,
Houston, Texas 77002

Learn about measurement tools and techniques targeted specifically at your social media applications, how to tell if they’re working, and when to adjust.
Pay on-line and Save $20!

Pay at the door Price:   $49.00
On-Line You Save:         $20.00
Pay On-Line Price:         $29.00

Register

If you’re going to attend, let me know what your questions are/what you’re interested in in advance so I can work it into the presentation (if possible).

Thanx!

Upcoming Workshop: Using LinkedIn to Grow Your Business

If you need to improve your LinkedIn presence, you might want to attend my upcoming presentation: Using LinkedIn to Grow Your Business. I’m teaching this for the Small Business Development Center on Friday, May 20th at 9am.

5/20/2011
9:00 AM – 12:00 PM
Location: UH SBDC, 2302 Fannin, Suite 200,
Houston, Texas 77002

LinkedIn is a powerful networking tool that has many benefits for business owners.  Even if you are already on LinkedIn it’s likely you aren’t tapping into its full potential.  In this hands-on I workshop you will discover how a LinkedIn strategy will generate new customers, improve your business development, and assist in your sales research efforts.

You will walk away with the “how to” of:

  • Improving your profile
  • Choosing a memorable profile picture
  • Searching for business contacts, friends, and colleagues
  • Securing and giving online recommendations
  • Actively participating
  • Using the “requesting an introduction” feature
  • Finding tools to keep you organized
  • Adding content from other sites
  • Creating goals and measuring success

Online registration is $39; pay at the door is $59.

Great measurement presentation

Kami Huyse and Alice Brink recently gave a wonderful presentation about Social Media Measurement. Hosted by IABC Houston, Kami and Huyse demonstrated why they are leaders in the public relations industry.

Below you will find a copy of their presentation and my “notes” from the same (via Twitter).

Twitter Stream:

@alicepr says she still reads the Houston Chroncile in print and cuts things out #iabchou

reasons why ppl don’t measure: it’s too hard, too scary, too expensive #iabchou

@alicepr is giving us a cautionary story about not measuring: knows ppl who have had to defend their jobs bc they aren’t measuring #iabchou

@kamichat is giving us success story: online only campaign, tied to impressions and survey as measurement #iabchou

Evaluate what measurement can do #iabchou

diagnose, prioritize, evaluate #iabchou

Tool: Google Analytics URL Builder (Http://bit.ly/LinkBuilderGA) #iabchou

SMART objective: Specific, Measureable, Attainable, Results-Oriented, Time Bound #iabchou

SMART objectives (http://bit.ly/SMARTObjectives) #iabchou

@alicepr is walking us through calculating ROI (return on investment) #iabchou

Ask “why?” What is the root objective? #iabchou

Step 1: What to Measure. *) Attention *) Attitudes *) Actions #iabchou

Attention: what will they know? what will they understand? what will they be able to describe if asked? #iabchou

Attitudes: how will they feel? what will they believe? who will they trust? #iabchou

Actions: what will they do? what will they buy? what will they support? what will they stop or avoid doing? #iabchou

Step 2: HOw to measure. *) Decide what is important to measure (KPI – key performance indicators — cont. #iabchou

cont. *) use your SMART objectives as a guide; *) remember to segment measures in attention, attitudes, action cont. #iabchou

cont. *) pick appropriate tools *) set up your dashboard *) be consistent #iabchou

Tools to use for measurement: see http://bit.ly/KamichatFAV for list from presentation #iabchou

Measurement is a comparative tool. You can benchmark against: competitors, your own past performance, or external standards #iabchou

where NOT to skimp on surveys: baseline data, question design, pre-test, if statistical accuracy is critical #iabchou

Teasing out the causal relationship. first, set up a control case. #iabchou

Set up a control situation: *) audience segmentation *) timing segmentation *) message segmentation *) A/B testing #iabchou

isolating variables: *) market mix modeling *) pull out variables *) compare over time *) spreadsheet aerobics #iabchou

@kamichat suggests that we take an advanced excel course #iabchou

Step 3: what to do with the results. 1) diagnose — adjust communications, get better. cont. #iabchou

cont. *) prioritize — built into planning, make decisions. *) evaluate — demonstrate ROI, value #iabchou

@kamichat & @alicepr ROCK! preso was great. #iabchou

Just realized I should have been tagging today’s #iabchou presentation w @kamichat with the #measurePR tag too.

Workshop: Social Media Measurement and Monitoring

My moment of self-promotion…

I’m leading a workshop for the Small Business Development Center entitled “Social Media Measurement and Monitoring.” It’s a longer version of the short seminar I gave for IABC last year.

Date: 3/18/2011
Time: 9:00 AM – 12:00 PM
Location: UH SBDC, 2302 Fannin, Suite 200, Houston, Texas 77002

If you register online prior to the workshop, price is $29.

I’m going to spend the next few weeks fine-tuning my presentation. I’ll be going through online articles I’ve bookmarked and checking into additional resources. I’ll probably post info about all of that as I proceed.

In addition, Kami Huyse and Alice Brink are giving a measurement presentation for IABC Houston this Thursday. I will be taking notes to incorporate anything they cover that might be useful for my presentation.

AMA Houston also has a measurement workshop on Thursday, “Social Media: How are YOU measuring client engagement?” Unfortunately, I can’t make that one. If anyone is going, please live-tweet or share your notes. Or, if presentations are posted online, let me know. (Please, please, please.)

If you know anyone who can benefit from any of these workshops, share the info. If you have questions you think I need to consider as I put together this presentation, post a comment!

Thanx.