I gave a short presentation for Comcast Business small business customers. The topic is incorporating branding into social media. I promised my audience that I would post the deck here … so here it is!
Looks like Facebook is on a roll in pushing out updates that actually make sense. The most recent is the ability to fine-tune your news feed to “see” updates from those you select as the most important, both in friends and pages. You can choose which friends and pages get their updates placed at the top of your feed, ensuring you don’t miss them. And you can choose to “follow” and “unfollow” friends and pages, effectively selecting which updates you do want to miss.
How do you set this up?
For “preferred” updates, you’ll have to go to News Feed Preferences (available in the preferences tab), tap on the “Following” buttone next to a friend’s profile, and click on “See First.” You also can do this by visiting the friends’ page.
To unfollow a friend, take the same steps but choose “unfollow” in the pop up tab instead of “See First.”
This will be helpful for me. Right now I have my preferred friends set up to give me notifications when they update. This may reduce the “noise” from those notifications if it can replace the need for them.
It’s nice when Facebook updates make sense.
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- Source: Facebook Changes the News Feed Again: Users Can Now Get Updates From Certain Friends & Brands First | HubSpot
- Source: Updated Controls for News Feed | Facebook
- Image source: geralt / Pixabay
Facebook did something that didn’t result in millions of people whining about their unfair practices — they made it possible for non-Facebook users to use Facebook Messenger.Some will say that they saw this as a logical next step when Facebook made Messenger into a separate app, forcing us to install the app if we wanted to access messages on mobile devices.
I didn’t see this coming, but it’s an inspired move. It opens up the app as a completely separate service, circumventing the need for a Facebook account. For those people out there who have been avoiding getting a Facebook account, Messenger is now an option.
The way this works is that you download the app and when you go to sign in, you choose the “not on Facebook?” (which will allow you to sign up with your name and phone number). You’ll have access to all of the features of Facebook Messenger, including the newly-announced one of making payments. The downside is that you’ll have to “find” your friends through your phone’s contacts list. And, of course, you won’t be able to access your messages on the web.
This is an interesting step for Facebook. I’m wondering if the terms of service for Messenger are going to be different too. Let’s wait and see.
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- Source: Sign Up for Messenger, Without a Facebook Account | Facebook
- Source: You no longer need a Facebook account to use Facebook Messenger | Mashable
- Source: Facebook made a huge move this week that could lead to its next billion-dollar business | VentureBeat
- Source: Facebook Messenger Adds Peer-to-Peer Payments Feature | Re/Code
- Image source: Kaboompics / Pixabay
- Related Post: Facebook fixes location sharing in Messenger | SandraSays
Have you heard that Pinterest is rolling out”Buy It” buttons? They recently announced that they are going to enable the ability to buy items (purses, clothes, and other pretty things) directly from the pins we discover in our favorite and newly-favorite boards. You’ll be able to pay with Apple Pay or a credit card. Those of us in the U.S. will begin to see the “Buy It” button show up in our pins within the next few weeks (in iOS, Android will have to wait a while).
But that’s not the point of this post. The point of this post is to bring attention to a short sentence I saw at the end of the Pinterest announcement post:
Need the press kit?
By following the link I found a Dropbox folder that included:
- several video files for ads announcing the new feature,
- photos from the announcement event,
- product demo .gif files and videos, and
- product screens (with high-resolution images).
This is everything you would need to write a post or news article about the announcement. All with just a click. Genius. I included a few below, for your enjoyment.
As a public relations professional I know that we often err on the side of making writers ask for assets, and I understand why (we want to know who is writing about our news). But as a blogger I know that often the speed with the can get info and images fast can make the difference between writing about one topic versus another. And I seldom go back and pick up topic B (that lost out).
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- Source: Coming soon: Buyable Pins! | Pinterest Blog
- Related: Hey Retailers, Pinterest Just Got a Whole Lot More Shoppable; ‘Buy It’ button unveiled | AdWeek
The truth? I resisted installing Facebook Messenger when Facebook first rolled out the app. They were forcing us to install a new app on our smartphones or lose the ability to use the Messenger functions through mobile devices. I resisted for months. I just didn’t want to do it, didn’t want to be forced to install something I hadn’t chosen for myself.
Eventually, I gave in. These days I do a considerable amount of my daily communications through Facebook Messenger. In fact, most of my casual conversations with friends and acquaintances are done through Messenger. It’s replaced email as the most effective way to reach me (though I still do a lot of work through email).
So you can imagine my dismay upon learning that there was a glitch that made it possible to see a map of every place from which you’ve sent a Facebook Messenger message. This was possible even if you hadn’t chosen to send your location. Yes, this was only if you had location services enabled. Yes, this was only “visible” by using a specially-made new Chrome extension (no I’m not linking to it). But the idea that the information was stored for all future “viewers” made me pause.
Facebook has announced that they’ve fixed the glitch. Now you have to choose to share your location from within Facebook Messenger. And you can select and deselect with each message.
Of course, all your “old” location information is still out there. I find that more than a little scary.
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Houston Social Media Breakfast (#smbhou) is usually held on the second Friday of the month. This month’s event is this Friday, June 12, 2015 from 8:30 am to 10 am. The way #smbhou works is very simple. Registration is taken via the Facebook event page. No fees (other than the coffee or breakfast you order at the restaurant). Attend, learn, and meet people.
Making Social Advertising Work for Your Business
WHEN: Friday, June 12, 2015 at 8:30 am-10 am
WHERE: Canopy Restaurant, 3939 Montrose Blvd., Houston, TX 77006
MORE INFO: https://www.facebook.com/events/915038301886363/
With recent changes to the Facebook algorithm putting even more pressure on brands to pay to get their content seen and Twitter and other platforms moving in this direction, understanding how to maximize social advertising is fast becoming a non-negotiable skill.
We will discuss how you can get the most out of social advertising to fuel your campaigns to gain relevant followers on social media platforms and increase reach. Though we will largely focus on Facebook, MD Anderson has also been exploring social advertising on Twitter, Yelp, LinkedIn and Pinterest.
Here are just a few thing we will discuss:
- Why your brand should consider social advertising and how to determine which platforms you need to advertise on
- How to define your goals and target the ideal audience for your ad campaign
- Effective targeting and best advertising practices
- Why successful advertising starts with great content
- How to get a lot out of social advertising with a small budget
- How to convince your company’s leaders to provide the financial resources to support social advertising
Laura Nathan-Garner, Program Director, Integrated Media Communications, MD Anderson Cancer Center
Laura leads MD Anderson’s social program and social advertising efforts. Through her social advertising efforts, MD Anderson acquired more than 36,000 new Facebook followers and reached more than 1.3 million people at an average of $0.18/click over the past year. She’s also worked with departments and programs around MD Anderson to help them achieve their goals through social advertising. Recently, she worked closely with her account manager at Facebook and has some unique insight into how to lower your costs and reach more followers on Facebook. Through this effort, she was able to further lower their costs and acquired 4,000 new followers at just $0.16/like (well below Facebook’s ideal cost of $0.20-$0.50) in just a few weeks.
Personal Twitter: @lnathan
Work Twitter: @mdandersonnews
Facebook Page (MD Anderson): facebook.com/mdanderson