I’m looking at adding some books on PR & social media measurement as well as some on marketing for non-profits to my reading list for next year. Here are some ideas for books on non-profits from Beth Kanter’s Facebook post entitled “10 Nonprofit Books from 2010“:

** NOTE: I’m adding links to these books in Amazon later.

  1. Technology at the Margins: How IT Meets The Needs of Emerging Markets by Salesh Chutani, Jessica Rothenberg AAlami, and Akhtar Badshah.
  2. Digital Activism Decoded: The New Mechanics of Change, Mary Joyce, Editor
  3. Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good by Nedra Kline Weinreich
  4. The Wild Woman’s Guide to Fundraising by Mazarine Treyz
  5. Zilch by Nancy Lublin
  6. ShareThis! by Deanna Zandt
  7. Open Community by Lindy Dreyer and Maddie Grant
  8. The Dragonfly Effect by Jennifer Aaker and Andy Smith
  9. The Participatory Museum by Nina Simon
  10. The Nonprofit Marketing Guide by Kivi Leroux Miller

Books on Public Relations Measurement from The Measurement Standard’s recent post entitled “Reviews of Three New Books on Public Relations Measurement”:

  1. Consumer.ology; The Market Research Myth, the Truth about Consumers and the Psychology of Shopping by Philip Graves
  2. Primer of Public Relations Research, Second Edition by Don W. Stacks, PhD
  3. Corporate Reputation and The News Media; Agenda-setting Within Business News Coverage in Developed, Emerging, and Frontier Markets edited by Craig E. Carroll, Routledge

From personal recommendations:

Let’s see if I make it to any of these in 2011.

UPDATED:

 

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