Presentations

On Wednesday, September 28th I am giving a presentation on “Social Media Measurement and Monitoring.”

Learn about measurement tools and techniques targeted specifically at your social media applications, how to tell if they’re working, and when to adjust.

If you pre-register and pay online, the class is $29. If you pay at the door it’s $49.

Next Friday, August 12th, I am giving a presentation on “Creating a Facebook Business Page.” For those who attended last month’s “Beyond 2.0 – Using Social Media Effectively” this is an extended view of setting up and using a Facebook business page.

Facebook is the largest social networking site on the planet and is now being used by small businesses to set up meetings, conduct research, promote collaboration and market business.  Attend this workshop and learn how to connect with your audience in new and exciting ways.

In this hands-on workshop, you will learn:

• How to create a Facebook page for your business
• The basic components of Facebook
• The most important types of information to share and with what frequency
• Tips on how to visually engage prospects and customers
• The anatomy and features of successful sites
• How to integrate Facebook into your marketing strategy and branding

Prerequisites:

• Proficient using a mouse and keyboard
• Proficient navigating the Internet
• Able to save and retrieve files in various formats
• An email account you can access remotely

If you pre-register and pay online, the class is $39. If you pay at the door it’s $59.

I put a call out through my networks for examples of effective use of social media by government or public entity for crisis communication. I’m very blessed that I’ve had a lot of responses; I have a wonderful network.

Why do I need examples? I’m freshening up a presentation on Social Media for Government for a presentation the day after tomorrow. “Beyond 2.0 – Using Social Media Effectively” will be presented to the PIO Network, and I wanted to use new examples.

If you have examples to share, leave a comment or send me an email.

If you want to attend the presentation, see the info below.

MEETING NOTICE:

You are cordially invited to attend the next meeting of the Houston/Galveston Regional PIO Network scheduled from 10:00 a.m. to 12:00 p.m. on Thursday, July 21, 2011.

LOCATION:

The meeting will be hosted by the Texas Department of Transportation (TxDOT) in its first floor meeting room #109 located at 7600 Washington Avenue in Houston, TX (near Houston TranStar).  If you use a GPS or web-based map program to obtain driving directions, please make sure that you enter “Washington Avenue” (not Washington Street) to obtain correct driving directions.  Free parking is available in the parking garage next door.

TOPIC:  “Beyond 2.0: Using Social Media Effectively”

Are you ready to use social media to communicate with your customers in a crisis?  Do you know: which tools to use? how often to post? how to reach out to your customers?  Sandra Fernandez will cover tips and tricks for everyday maintenance to improve customer engagement and get you ready to use web 2.0 to communicate during that next hurricane, flood, or emergency.

GUEST SPEAKER:

PIO Network member Sandra Fernandez is a communications professional with more than 15 years of experience with higher education, government, and non-profit organizations.  Sandra is currently Manager of Public Relations for the Houston Public Library.  Her strategic use of social media and online services to communicate with Library customers has made the Houston Public Library an industry leader in social media implementation.  In 2009-2010, she co-chaired the Mayor’s Social Media Task Force, a partnership between Houston IABC and the City of Houston to teach neighborhood groups how to use social media to organize civic improvements and stay in touch during a crisis.

PLEASE RSVP:

If you and/or any Guests would like to attend the July 21 meeting, please RSVP by sending an e-mail to:  admin@pionetwork.org

If you have any questions about the PIO Network, please call our Co-Chairs Joe Laud at 713-884-3607 or Chuck Wolf at 281-980-1400 or visit our website at: www.pionetwork.org

Thanks!