Sandra Says

Info to share:

The HCC Digital Communication Department is hosting a community graphic design event in which our students will design promotional materials for nonprofit organizations. The activity will be Friday, April 15 at HCC West Loop Center, 5601 West Loop South.

Nonprofit organizations in need of newsletters, logos, posters, brochures, flyers, website designs or other promotional materials can sign up to be a part of this free event.

The purpose of this event is to reach out to the Houston area nonprofit community that do not have resources to pay for the graphic design work to create promotional material for their services, events and mission.
This will also provide a great opportunity for our students to acquire portfolio pieces, gain experience designing for real clients and take pride in volunteering.

Non-profits can submit up to three projects which can include fliers, posters, banners, brochures, logos, newsletters, invitations, stationery, websites, etc.

For event information and registration, contact Karsan Hirani at karsan.hirani@hccs.edu or 713.718.7981.

I’m looking at adding some books on PR & social media measurement as well as some on marketing for non-profits to my reading list for next year. Here are some ideas for books on non-profits from Beth Kanter’s Facebook post entitled “10 Nonprofit Books from 2010“:

** NOTE: I’m adding links to these books in Amazon later.

1. Technology at the Margins: How IT Meets The Needs of Emerging Markets by Salesh Chutani, Jessica Rothenberg AAlami, and Akhtar Badshah.
2. Digital Activism Decoded: The New Mechanics of Change, Mary Joyce, Editor
3. Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good by Nedra Kline Weinreich
4. The Wild Woman’s Guide to Fundraising by Mazarine Treyz
5. Zilch by Nancy Lublin
6. ShareThis! by Deanna Zandt
7. Open Community by Lindy Dreyer and Maddie Grant
8. The Dragonfly Effect by Jennifer Aaker and Andy Smith
9. The Participatory Museum by Nina Simon
10. The Nonprofit Marketing Guide by Kivi Leroux Miller

Books on Public Relations Measurement from The Measurement Standard’s recent post entitled “Reviews of Three New Books on Public Relations Measurement”:

1. Consumer.ology; The Market Research Myth, the Truth about Consumers and the Psychology of Shopping by Philip Graves
2. Primer of Public Relations Research, Second Edition by Don W. Stacks, PhD
3. Corporate Reputation and The News Media; Agenda-setting Within Business News Coverage in Developed, Emerging, and Frontier Markets edited by Craig E. Carroll, Routledge

From personal recommendations:

• Guide to Best Practices in PR Measurement Vol. 4, available at PR News online. It’s a bit expensive, at $399 per copy. Keeping it on my list, even though I don’t know tht I’ll ever get around to buying it.
• Measuring Public Relationships: The Data-Driven Communicator’s Guide to Success, by K.D. Payne. I’ve heard this is the must-buy read for me.
• The Networked Nonprofit: Connecting with Social Media to Drive Change by Beth Kanter.
• Managing a Public Relations Firm for Growth And Profit by Alvin Croft.
• The Practice of Public Relations by Fraser Seitel.

Let’s see if I make it to any of these in 2011.

UPDATED:

• Drive: The Surprising Truth About What Motivates Us by Daniel Pink
• Switch: How to Change Things When Change Is Hard by Chip & Dan Heath
• Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan & Julien Smith
• Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin
• Presentation Zen: Simple Ideas on Presenting Design and Delivery by Garr Reynolds
• Freakonomics and SuperFreakonomics by Steven D. Levitt & Stephen J. Dubner
• The World is Flat: A Brief History of the 21st Century by Thomas L. Friedman
• Crush It! Why NOW is the Time to Cash In on Your Passion by Gary Vaynerchuk
• Shogun by James Claville
• The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up by Norm Brodsky and Bo Burlingham