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Related post: Houston Social Media Breakfast: “Making Social Advertising Work for Your Business” on Friday, June 12, 2015 | SandraSays
Houston Social Media Breakfast: “Making Social Advertising Work for Your Business” on Friday, June 12, 2015
Houston Social Media Breakfast (#smbhou) is usually held on the second Friday of the month. This month’s event is this Friday, June 12, 2015 from 8:30 am to 10 am. The way #smbhou works is very simple. Registration is taken via the Facebook event page. No fees (other than the coffee or breakfast you order at the restaurant). Attend, learn, and meet people.
Making Social Advertising Work for Your Business
WHEN: Friday, June 12, 2015 at 8:30 am-10 am
WHERE: Canopy Restaurant, 3939 Montrose Blvd., Houston, TX 77006
MORE INFO: https://www.facebook.com/events/915038301886363/
With recent changes to the Facebook algorithm putting even more pressure on brands to pay to get their content seen and Twitter and other platforms moving in this direction, understanding how to maximize social advertising is fast becoming a non-negotiable skill.
We will discuss how you can get the most out of social advertising to fuel your campaigns to gain relevant followers on social media platforms and increase reach. Though we will largely focus on Facebook, MD Anderson has also been exploring social advertising on Twitter, Yelp, LinkedIn and Pinterest.
Here are just a few thing we will discuss:
- Why your brand should consider social advertising and how to determine which platforms you need to advertise on
- How to define your goals and target the ideal audience for your ad campaign
- Effective targeting and best advertising practices
- Why successful advertising starts with great content
- How to get a lot out of social advertising with a small budget
- How to convince your company’s leaders to provide the financial resources to support social advertising
SPEAKER
Laura Nathan-Garner, Program Director, Integrated Media Communications, MD Anderson Cancer CenterLaura leads MD Anderson’s social program and social advertising efforts. Through her social advertising efforts, MD Anderson acquired more than 36,000 new Facebook followers and reached more than 1.3 million people at an average of $0.18/click over the past year. She’s also worked with departments and programs around MD Anderson to help them achieve their goals through social advertising. Recently, she worked closely with her account manager at Facebook and has some unique insight into how to lower your costs and reach more followers on Facebook. Through this effort, she was able to further lower their costs and acquired 4,000 new followers at just $0.16/like (well below Facebook’s ideal cost of $0.20-$0.50) in just a few weeks.
Personal Twitter: @lnathan
Work Twitter: @mdandersonnews
Facebook Page (MD Anderson): facebook.com/mdanderson
Instagram: MDAndersonCancerCenter
LinkedIn: https://www.linkedin.com/company/ md-anderson-cancer-center
Pinterest: MDAndersonCC
Houston Social Media Breakfast, Topic Hispanic Marketing, on Friday, May 8, 2015
Houston Social Media Breakfast is one of those recurring events that’s worth attending for the community alone. I’ve met wonderfully talented and helpful people through the monthly events. And the content is great too!
Registration is taken via the Facebook event page. No fees (other than the coffee or breakfast you order at the restaurant). Very simple.
Hispanic Marketing: Facilitating Cultural Exchange via Social Media
WHEN: Friday, May 8, 2015 at 8:30 am-10 am
WHERE: Canopy Restaurant, 3939 Montrose Blvd., Houston, TX 77006
MORE INFO: https://www.facebook.com/events/828609987216110/
The Hispanic population is the largest and youngest minority group in the U.S., accounting for 17 percent of the total population, with an estimated purchasing power of $1.5 trillion. One in 6 Americans is now Hispanic, and 1 in 5 teens is of Hispanic descent, with a population increase expected to rise to 132.8 million by 2050. For brands and marketers, understanding Hispanic consumers is now more important than ever.
A leader in state-of-the-art communications, entertainment services, and amazing innovations like connected cars and devices for homes, offices and points in between, AT&T is also an innovator in Hispanic marketing. During this month’s conversation, Cristina Gamboa will share with us her unique insights on AT&T Hispanic marketing efforts.
Key Takeaways:
- Learn why understanding consumers is a critical part of Hispanic marketing
- Hear how research and segmentation can help discover key insights about your consumers
- How AT&T is leveraging research and key findings across its overall marketing efforts
- Case studies that describe how technology and social media fit into overall business objectives
- How influencers are helping to connect with targeted segments
SPEAKER
Cristina Garcia Gamboa is Director of Hispanic Marketing & Advertising for AT&T’s Hispanic Home Solutions program. She oversees an integrated approach that revolves around the customer; gathering customer insights, then defining the strategy and execution of many programs across all tactics. Her campaigns span across TV, Radio, Print, Direct Mail, SEM, SEO, Mobile, Social Media, E-commerce, database marketing, retail promotions, website management and PR.
- AT&T on Twitter: https://twitter.com/
attlatino - AT&T on Facebook: https://www.facebook.com/
attlatino - AT&T on YouTube: https://www.youtube.com/
user/attlatino
Houston Social Media Breakfast re Measuring the ROI of Social Media
You can find the Storify for today’s #smbhou Houston Buy Cialis Online Social Media Breakfast below or at https://storify.com/SandraSays/smbhou-friday-august-2014.
Upcoming Houston social media events — Social Media Breakfast #smbhou, Social Media Club #smchou, #LATISM Houston
The next Social Media Breakfast will be held on Friday, April 13, 2012 at 8:30am at Canopy Houston. The speakers will be the fabulous Karen Walrond and Kelsey Ruger:
To get attention and cut through the clutter, you have to become a visual storyteller. Posts that use visual elements like photos, video, and graphics consistently perform better than those that don’t. At the Social Media Breakfast of Houston (#SMBHOU) this month we will be exploring the different facets of visual storytelling. We will hear from some brilliant visual storytellers about how to develop visuals that work across multiple channels and how to develop materials that moves pass the pedestrian to a inspire the people who see it.
We will be sharing several examples of impactful visual media and will ask you to share some of the visuals that have caught YOUR attention.
SPEAKERS
Kelsey Ruger, Vice President, Design & Innovation at ChaiONE. With over a decade’s worth of experience in building web and interactive solutions, Kelsey brings a unique perspective that merges design, creativity, strategy, and digital solutions.
Karen Walrond is a well-known speaker, writer, blogger, and photographer. In addition to being lead blogger for BlogHer’s “Own Your Beauty” initiative, making appearances on both local and national media (such as PBS, Huffington Post, CNN.com, and The Oprah Winfrey Show), author of the award-winning Chookooloonks photoblog, Karen’s book “The Beauty of Different” has become a bestseller.
The Social Media Club Houston is hosting a fundraising event on Tuesday, April 17, 2012 at 6pm at Smash Burger on Buffalo Speedway. Seating is limited, so reserve your spot.
Spring Smashing Tweet-up #SMCHou
April 17th Tues 6-9
RSVP Required Limited Space
Celebrate
Celebrating Spring with our fellow colleagues in Houston, we will be treated to great food at SmashBurger.
We partnered with Smashburger to bring in Spring with good food, fun and companionship.
Donate
One of our goals is to raise money for SMCHouston Chapter so we can bring great speakers to teach us new and upcoming strategies.
We are asking for donations in no specific amount-we want you to tell us the value you want us to drive for you in 2012. Whether you choose to donate 10.00 25.00 100.00 is up to you!
We have given all our meetings for free since 2011 and we have a couple more great get togethers in planning for 2012.
Tell Us Your Desires
Tonight the leadership team will be all ears, learning how we can serve you the business community. So tell us what would you like to participate in for 2012?
- Do you want more hands on workshops?
- Do you want more panels discussing specific issues or industries?
- Do you want a full day workshop with speakers here, to save your confernece & travel dollars?
You get to custom make your solutions in 2012.