It isn’t news to any of us that the US Latino population is young, much younger (in fact) than the other segments of our community. But I think it’s going to come as a surprise just how big a difference there actually is. According to Pew Internet Research, nearly 60% of all Hispanics are either under the age of 33.
You read that right — nearly 60% of all Hispanic are under the age of 33. That’s more than half.
And it isn’t just the millennials that make the big difference (though they help). 26% of Hispanics are millennials, with 25% of Blacks, 25% of Asians and 20% of Whites in this age group.
It’s the younger generations that make the real difference. 32% of Hispanics are younger than 18, with 26% of Blacks, 20% of Asians and 19% of Whites in this age group.
Okay, that was confusing even to me. Here’s an easier way to see that:
|
Younger than 18
|
Millennial adults
(18-33) |
Gen X
(34-49) |
Boomer
(50-68) |
Silent/Greatest
(69 and older) |
|
|
Hispanic
|
32%
|
26%
|
22%
|
14%
|
4%
|
|
Black
|
26%
|
25%
|
21%
|
21%
|
7%
|
|
Asian
|
20%
|
25%
|
25%
|
21%
|
8%
|
|
White
|
19%
|
20%
|
20%
|
27%
|
13%
|
The numbers speak for themselves. The Hispanic population is younger, and by a big margin.
Marketers, are you paying attention?
Via.
