I know that I just posted that I don’t actually write out goals and resolutions any more. I’ve learned that for me, personally, I do better with themes to help direct my year. My blogging, however, needs something more than that. I’m not going to set a goal of how many visitors I want or what kind of increases I’m aspiring to, but there are a few things I’d like to accomplish in 2014.
Create a style guide. I keep having to remind myself whether I need to place something in quote marks or in italics, when to link to an outside source, and how to source images. For a lot of the decisions I fall back on the Associated Press Stylebook (I can’t get away from my training as a public relations professional). But I find that sometimes I’m making decisions based on what’s best for the readers, then trying to remember what I did last time. A written, compiled style guide for my blog writing is essential at this point.
Pay attention to the editorial calendar. This year I created an editorial calendar for the blogs and the mini-blogs. The problem is that I keep missing my own deadlines. Effective blogging, I’ve found, requires discipline. Others may be able to have a more casual approach and be successful; that’s not working for me. I’m too easily distracted, too quick to ignore the new updates.
Master analytics. I don’t want to live and die by the numbers, but I do want to be able to use Google Analytics better. There are new features and options that have been added over the past few years that I’m not using. There are features that would benefit me for PR campaigns as well as for social media and blogging.
Go mobile. This blog isn’t optimized for mobile devices. A few of the other sites on which I collaborate or administrate aren’t either. This is no longer an option. I must make improvements that will enable the sites for optimal viewing on multiple device types and sizes.
Add an email component. When readers opt themselves in, email newsletters are still an effective way to provide content and pull readers back to your site. Adding an email component to Hispanic Houston is one thing I think would benefit the site and the readers, so I’m adding this to my 2014 “to do” list.
Be visual. I am at heart a writer. The words are easy, the images aren’t. I’ve pushed myself to add a visual component to my writing. I need to continue this, and improve on the visuals provided. I also need to improve my presence on image-based networks, including Instagram.
Do you have blogging goals?