Televised events are now online events as well. No media has embraced the online/offline marriage between entertainment and social media conversation as fully as television has. The recent Grammys are a great example of that. Ever wonder who runs the social media dashboard for an event like that?
From Mashable: “Lindsay Gabler is a one-woman social media team. As the lead social voice behind the Grammys, she’s a literal social media rock star. Lindsay tells us about musicians embracing Twitter, that long Grammy work day, and how social media has grown since she started.”