The new issue of my enewsletter went out this morning. Here is some of the content featured in today’s email. Sign up to receive the email in your inbox!
Google News Lab
Google recently rolled out Google News Lab, a collection of lessons and tools designed for journalists and digital storytellers. This is an effort to help content creators tell better stories, to embrace new media.
For those journalists and storytellers who want to take advantage of Google’s numerous tools, you can choose from four different training tracks: Research, Report, Distribute, and Optimize. These take you from researching your story, enhancing it with visualization tools, sharing it with Google’s distribution tools, and making improvements by reading and interpreting the analytics.
Get started today with Google News Lab!
Facebook has taken over from Google as a traffic source for news
Not sure your business needs to be on Facebook? According to Parse.ly, a traffic analytics firm, Facebook now refers more readers to news sites than Google. This is based on a review of inbound links to the top 400 news and media outlets. What this means is that more people find news articles and other things to read from what their friends share than from Google. Read more at Fortune.
Are you sharing content that drives readers to your website? Take a look at your website analytics to find out where your visitors are originating. And consider making improvements to your content marketing strategy to generate more click-thru traffic to your website.