providing "no comment" to the press

Never, under any circumstances, utter the words “no comment” to a member of the media.

Let me repeat: never, ever, in any situation, are you to say the words “no comment” to a reporter, cameraperson, or other member of the working media (or blogosphere).

Clear?

There are variations you can use, depending on the situation. They mean the same thing without implying some sort of coverup.

Jon Greer agrees and offers some alternatives:

In a nutshell, here’s my advice:

• Don’t use the phrase itself.
• Develop and practice a few different stock phrases that stand in for “no comment” such as: “I’m sorry, but that information is confidential/proprietary.” or I’m sorry, but I’m not able to answer that question at this time.” or “I’d like to help you but unfortunately I can’t.”
• Once you’ve answered, stand your ground.

And thus endeth today’s soap box moment.