Wed 7 Sep 2011
I am on the the Houston Hispanic Heritage Awards media committee.
What does that mean? it means that my blog, Twitter stream, Facebook wall, etc. is going to be very noisy with info on upcoming events. Forgive me in advance, please.
Follow Houston Hispanic Heritage on Facebook, Twitter, or visit the website for more info.
By the way, here’s the first event!
Tue 6 Sep 2011
Posted by Sandra Fernandez under Calendar
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On Wednesday, September 28th I am giving a presentation on “Social Media Measurement and Monitoring.”
Learn about measurement tools and techniques targeted specifically at your social media applications, how to tell if they’re working, and when to adjust.
If you pre-register and pay online, the class is $29. If you pay at the door it’s $49.
Wed 24 Aug 2011
Posted by Sandra Fernandez under General
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I am one of the nominees for the League of Women Voters of Houston Rising Star Award. Tonight I find out if I won.
From West U News: “The Rising Star award is a new one, created by the League’s Houston affiliate to recognize young men and women whose demonstrated leadership has made positive contributions to the Houston community. The League believes that cultivating emerging leaders in the Houston community will sustain lasting positive change.”
UPDATE: I didn’t win, but am grateful to have been among the nominated.
Thu 4 Aug 2011
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Next Friday, August 12th, I am giving a presentation on “Creating a Facebook Business Page.” For those who attended last month’s “Beyond 2.0 – Using Social Media Effectively” this is an extended view of setting up and using a Facebook business page.
Facebook is the largest social networking site on the planet and is now being used by small businesses to set up meetings, conduct research, promote collaboration and market business. Attend this workshop and learn how to connect with your audience in new and exciting ways.
In this hands-on workshop, you will learn:
- How to create a Facebook page for your business
- The basic components of Facebook
- The most important types of information to share and with what frequency
- Tips on how to visually engage prospects and customers
- The anatomy and features of successful sites
- How to integrate Facebook into your marketing strategy and branding
Prerequisites:
- Proficient using a mouse and keyboard
- Proficient navigating the Internet
- Able to save and retrieve files in various formats
- An email account you can access remotely
If you pre-register and pay online, the class is $39. If you pay at the door it’s $59.
Tue 19 Jul 2011
Posted by Sandra Fernandez under Calendar
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I put a call out through my networks for examples of effective use of social media by government or public entity for crisis communication. I’m very blessed that I’ve had a lot of responses; I have a wonderful network.
Why do I need examples? I’m freshening up a presentation on Social Media for Government for a presentation the day after tomorrow. “Beyond 2.0 – Using Social Media Effectively” will be presented to the PIO Network, and I wanted to use new examples.
If you have examples to share, leave a comment or send me an email.
If you want to attend the presentation, see the info below.
PIO Network meeting at 10am on Thursday, July 21, 2011Hosted by Texas Department of Transportation
MEETING NOTICE:
You are cordially invited to attend the next meeting of the Houston/Galveston Regional PIO Network scheduled from 10:00 a.m. to 12:00 p.m. on Thursday, July 21, 2011.
LOCATION:
The meeting will be hosted by the Texas Department of Transportation (TxDOT) in its first floor meeting room #109 located at 7600 Washington Avenue in Houston, TX (near Houston TranStar). If you use a GPS or web-based map program to obtain driving directions, please make sure that you enter “Washington Avenue” (not Washington Street) to obtain correct driving directions. Free parking is available in the parking garage next door.
TOPIC: “Beyond 2.0: Using Social Media Effectively”
Are you ready to use social media to communicate with your customers in a crisis? Do you know: which tools to use? how often to post? how to reach out to your customers? Sandra Fernandez will cover tips and tricks for everyday maintenance to improve customer engagement and get you ready to use web 2.0 to communicate during that next hurricane, flood, or emergency.
GUEST SPEAKER:
PIO Network member Sandra Fernandez is a communications professional with more than 15 years of experience with higher education, government, and non-profit organizations. Sandra is currently Manager of Public Relations for the Houston Public Library. Her strategic use of social media and online services to communicate with Library customers has made the Houston Public Library an industry leader in social media implementation. In 2009-2010, she co-chaired the Mayor’s Social Media Task Force, a partnership between Houston IABC and the City of Houston to teach neighborhood groups how to use social media to organize civic improvements and stay in touch during a crisis.
PLEASE RSVP:
If you and/or any Guests would like to attend the July 21 meeting, please RSVP by sending an e-mail to: admin@pionetwork.org
If you have any questions about the PIO Network, please call our Co-Chairs Joe Laud at 713-884-3607 or Chuck Wolf at 281-980-1400 or visit our website at: www.pionetwork.org
Thanks!
Sat 16 Jul 2011
I’ve met best-selling authors, well-known actors, national news anchors, politicians at all levels (even a presidential candidate), one first lady, as well as celebrities and internet pseudo-celebrities. I make it through most of these meetings focusing on the task at hand. I don’t go ‘fan girl’ for a lot of people.
But I am, at heart, a geek girl. So my giddy responses tend to run towards the geek factor. Shonali Burke is definitely going to get the fan girl response. I may be so bad as to ask her to pose for a photo. Why? Because she’s brilliant. And she’s coming to Houston.
Shonali Burke Workshop: Commo at the Speed of WARP
Sponsored by Houston Technology Center and A.Brink & Co.
Tue, Jul 19 2011 8:30 AM to 3:30 PM CDT
About Shonali Burke, ABC
Here’s What One Notable IABC Member Has to Say
“There’s a reason I call Shonali a “measurement maven”; she understands metrics, measures results and uses the data to make better business decisions. A strategic thinker who’s not afraid to roll up her sleeves, she knows communications today is a 24/7 cycle, and plans accordingly. Shonali is the consummate 21st century PR professional.”
~ Katie Delahaye Paine, CEO, KDPaine & Partners
And Here’s What We Have to Add
In social media circles nationwide, Shonali Burke, ABC is a super star. In 2010, she was named one of 25 Women Who Rock Social Media. In 2007, PR Week named her one of their Top 40 Under 40.
Prior to starting her consultancy in 2008, Shonali was the ASPCA’s Vice President, Media & Communications, where she was critical in re-inventing the organization’s communications function in its quest to be a leading resource on animal welfare, focusing on research-based, strategic, measurable and integrated communications. Working with measurement leaders KD Paine & Partners, she put in place the organization’s award-winning communications measurement program, which has become the gold standard for non-profit communications measurement.
Shonali is adjunct faculty at Johns Hopkins University’s M.A./Communication program and one of BNET’s cadre of business bloggers, as their Startup Storyteller. She also serves as editor for Network Solutions’ Women Grow Business blog community.
“I believe strongly in the power of community,” Shonali says, “to give back to the communication community that has given me so much, I am an active member of the International Association of Business Communicators (IABC), through which I earned my accreditation in 2005. I am IABC/DC Metro‘s Immediate Past President (held the post 2009-2010) and am a past member of IABC’s International Accreditation Council.”
The summer doldrums are upon us and, due to low turnout, we’re discounting our prices an additional $30.00. Claim the very best pricing before midnight Wednesday, July 13; final deadline midnight Sunday, July 17. PRSA, AMA, and Social Media Breakfast members get the IABC Member Rate; and we’ve discounted student rates an additional $20 as well.Don’t miss this great value! We’ve set the agenda, details below. We’re offering GREAT content (and company), light breakfast, lunch, and valet parking – and some priceless one-on-one time with one of American’s top presenters on social media and measurement.
You can still attend! Registration info is on the IABC Houston site.
Fri 8 Jul 2011
Posted by Sandra Fernandez under General
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The Houston Public Library‘s WeCAN Works program was named one of the Top Innovators by the Urban Libraries Council
recently. The win was in Economic & Workforce Development:
Houston Public Library for its WeCAN Works program to prevent high school drop-out, support GED attainment, and provide digital literacy and workforce skills training.
Nice to see the program being recognized for its impact.
Thu 7 Jul 2011
Following up on yesterday’s post about the 10 Most Creative People On Twitter list, TopRank has a list of the 25 Women Who Rock Social Media in 2011. Gotta say, I checked out the blogs and write-ups for these women and loved the list as a whole. I got some good leads on new blogs to add to my RSS reader.
The most interesting part was that many of them were nominated by last year’s listees (or whatever we call the 2010 Women Who Rock Social Media). In each instance it states who nominated the featured women. Nice.
Wed 6 Jul 2011
While I’m not a fan of Top 10 lists, I have found them helpful in identifying people to follow and websites to check out that hadn’t made my radar previously. Sometimes it’s just fun to see who others are saying are the best, most popular, trendiest, etc.
FastCompany has a list of the 10 Most Creative People On Twitter. I’m not following a single person on this list. Interesting.
Fri 3 Jun 2011
Posted by Sandra Fernandez under Calendar
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Next Friday, June 10th, I am giving a presentation on Social Media Measurement and Monitoring at the University of Houston Small Business Development Center. This is an introductory look at metrics and measurement for social media tools. I cover blogs, Facebook and Twitter. I’ve added a section on LinkedIn.
If you pre-register and pay online, the class is $29. If you pay at the door it’s $49.
Here are the details:
Social Media Measurement and Monitoring6/10/20119:00 AM – 12:00 PMLocation: UH SBDC, 2302 Fannin, Suite 200,
Houston, Texas 77002Learn about measurement tools and techniques targeted specifically at your social media applications, how to tell if they’re working, and when to adjust.
Pay on-line and Save $20!Pay at the door Price: $49.00
On-Line You Save: $20.00
Pay On-Line Price: $29.00
If you’re going to attend, let me know what your questions are/what you’re interested in in advance so I can work it into the presentation (if possible).
Thanx!
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