As some of you already know, I use Twitter as a notetaking tool. These are my “notes” from the recent IABC Houston Crisis Communication discussion (for a better write-up on this, check out Nicolette Beard’s post on the IABC Houston website, “10 Keys for Effective Crisis Communications“):
sandrasays: at the @iabchouston crisis comm event, meeting new people #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: “@IABCHouston: Crisis Communications: The Good, Bad, and the UGLY, Stag’s Head Pub, 4:30-6pm Join us! http://tinyurl.com/3387xxp” (expand
) #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: “Even with Twitter and Facebook, it’s all about communications” & “it’s not all about electronic communications” #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: “Rule # 1 is that the boss is always right, even in a media crisis. Rule # 2 is that if the boss is wrong, refer to Rule #1.” #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: Not every communicator is a good crisis manager, bc we don’t always know enough about the industry/org, says presenter #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: “every crisis is different” so you have to be prepared for that, #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: “do you have credibility?” — this is critical for your role in helping in a crisis; are you an order taker? #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: “as the communicators, you have to be the calmest people in the room” & “we need to gather info on competitors and news media” #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: know when to talk, what to say, and who to talk to in a crisis, it’s very important, says presenter #iabchou\
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: “do we have the facts as communicators?” — are we on the inner circle, do we know what’s going on? #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: put yourself in the role of reporters, what would you need to know/want to know to make your story? #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: consider alternative strategies of communication — don’t just focus on media — example, BP buying Google Adwords #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: if there’s something inaccurate, get it corrected fast #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: emergency plans include who talks to the media — who speaks if there isn’t a public affairs person on site? #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: but what happens in a drill/in prep isn’t what happens in reality. #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: and you don’t have time, during a crisis, to wait to respond. #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: we need to be the ones speaking on our own behalf, not creating an info vacuum that’s going to be filled by spectators, opponents #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: u have to know where u work & what u can say, so u have things to say in a crisis without having to get it vetted last minute #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: “if you’re the first out there, you set the agenda” — re responding & providing info in a crisis #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: “when u talk to the news media, u need to have your key messages with u” & “every time u get a question, u go to this key message” #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: an online newsroom can play an important role in being proactive #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: social media can be an unbelievably successful way to communicate during a crisis #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweetsandrasays: do you have a policy on how employees can talk about you (their employer) in social media? #iabchou
7 days ago via Twitter for iPhone · Reply · View Tweet
Very cool and creative use of Twitter. Saw you at the event and didn’t have a chance to say “hi.”
This way I can provide live updates to followers & keep notes on what was interesting. Works better when I can RT others’ observations too.