monitoring blogs

From Connie Reece’s Twitter Feed, about a recent meeting where Dell reps talked about how they use social media:

SMCAustin Lionel Menchaca worked w/ PR Co. to develop custom search strings to find blogs talking about them.

You mean that’s unusual? Doesn’t every PR person use custom search strings, at least on Google and Tecnorati, to find out what’s being said about their products/clients?

Odd.