If you have ever tried to pitch a reporter via Twitter, or have thought about it, you’ll want to check out this Ragan video: “Checklist for PR Pros Pitching Media on Twitter.” The checklist they provide, with tips, is a good primer. The tips come into two categories: learn who they are and build a relationship with them:
- Read the last 5 articles written by the journalist
- Share their stories with @ credit in the Tweet
- Build a relationship with them
- Follow them on Twitter
- Retweet and Favorite their Tweets
- Send them comments, help, links via @ replies
What would you add?
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NOTES
I work in the media and loved this. I think most reporters/journalists would respond to what Sandra teaches here.