Fri 11 May 2012
Posted by Sandra Fernandez under General
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Tweets, Updates and other resources from the May 2012 Houston Social Media Breakfast.
Having trouble seeing this storify story? Check it out at http://storify.com/SandraSays/smbhou-may-measurement.
Thu 26 Apr 2012
Posted by Sandra Fernandez under General
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Below are notes, tips and samples from today’s “Powerful Ways to Increase Your Online Presence” class for the University of Houston Small Business Development Center. I’m posting this info because it was requested.
“With more than 10 billion posts and 30 million blogs, Tumblr is quickly becoming a force in the world of social media. It combines the social sharing of Twitter and Facebook with a clean, easy-to-use blogging platform.”
Source: http://www.socialmediaexaminer.com/should-you-be-on-tumblr-seven-business-case-examples/
Fri 20 Apr 2012
Posted by Sandra Fernandez under General
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Today’s I’m speaking at the 2012 Texas Library Association Annual Conference. As I normally do, I will announce to attendees of my session that they can find the slidedeck on my blog. This is me posting it, so I’m actually ahead of the announcement for once.
My topic is “Managing Your Library’s Online Reputation.” You can check out the mini-preview (audio) at the TLA site.
Having trouble seeing this presentation? Check it out on SlideShare.
Fri 13 Apr 2012
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Tweets, Updates and other resources from the April 2012 Houston Social Media Breakfast.
Having trouble seeing this storify story? Check it out at http://storify.com/SandraSays/smbhou-april-visual-storytelling-in-social-media.
Wed 21 Mar 2012
Posted by Sandra Fernandez under General
[5] Comments
When I go into a job interview you can’t ask me my age. You can’t ask me if I’m married. You can’t ask me if I have kids. You can’t ask me what religion I am. You can’t ask me… well, pretty much anything personal other than what’s on my resume or directly related to the jobs I’ve had. What makes you think it’s OK to ask me for my Facebook password???!!!!
No, this didn’t happen to me.
I started seeing online rumors and the odd story about this a few months ago: prospective employees or current employees being asked to hand over their Facebook passwords during an interview for a new job or a promoted position. And I scoffed. No way, I thought, no way would this become the norm. Was I wrong? I don’t know. What I do know is that there has been a deluge of news stories in recent days/weeks about this new practice.
There isn’t a consensus on whether it’s legal. And, honestly, the best that everyone can agree on is that you have to decide for yourself whether you want the job badly enough to hand them the keys to the castle (to give them your password).
From the safety of my employed life I say: don’t do it! I can’t imagine wanting any job badly enough to hand over a look into all my photos, my messages, the private conversations I’ve had with friends and family (which in many many cases are PERSONAL and no one’s business!). This would be basically like letting them into my home, opening all the doors and the drawers and the boxes, and letting them thumb through every inch of my life and loves and likes and hates.
No. That’s not OK.
What I share with the world, I decide to share. And if I keep some things behind a door… well, it’s my door and my decision. You don’t get to pick through my personal thoughts and conversations and friendships and family gatherings to decide whether this fits with your image of what you want in an employee. You have to decide that based on my work history, my work product, and do your homework from there.
But, I know, it’s easy for me to be self-righteous about this from the comfort of my full-time with benefits life. Would I still feel the same way if I’d been out of work for 18 months? or if I’d graduated and couldn’t find that all-important first job? or if I just was convinced this was the job that was going to open up the path to ultimate happiness?
No, I still wouldn’t do it. Because, if they feel entitled to to this before you are even an employee, what happens next? Are they going to have random Facebook screenings? Are you going to be called in every three months (or so) to prove that nothing has changed on your personal profile? Do they get to ask for your personal cell phone to check out your text messages? Do they get to go through your gmail account to see what else you might have been hiding?
What comes next?
So the question for you is: would you give an interviewer your Facebook password if asked?
News articles to check out (UPDATED):
Wed 29 Feb 2012
Posted by Sandra Fernandez under General
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Yesterday I lead a class about social media in which I kept reminding my students that Facebook is expected to roll out timelines for pages, and then all bets are off. Everyting I taught them, I told them, was up for grabs. Today I went to one of my pages as admin and I see the notice that it’s going to be converted by March 30, 2012.
All day I’ve seen articles, blog posts and resources posted for those of you who want to get ahead of the curve and start to prepare. I pulled together some on a storify page and will add more as I find them. Let me know if you have any you’d like to suggest
If you have problems viewing the embeded story, visit the page at storify.
Fri 17 Feb 2012
Posted by Sandra Fernandez under General
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Help A Reporter Out (known by most as HARO) is a free service (for PR pros) to lets reporters announce what they’re looking for (sources, interviews, etc), by when they need it, and lets everyone subscribed to the list submit a pitch. Of course, it works on the honor system. That is, it’s assumed (and, I’m told enforced) that you won’t respond unless you actually meet the requirements of the journalist when you respond.IN other words, don’t spam them, don’t try to convince them your toaster is a blender, and just be nice.
Peter Shankman is the creator of HARO (he started it as a Facebook group) and a vocal critic of Public Relations practitioners. He has provided three blog posts to help you use HARO better, or just get started:
If you’ve never tried HARO, it is a great opportunity to be matched up with reporters from across the country. I’ve heard some great success stories from small businesses and niche PR agencies. I personally have never had anything picked up, but I have to admit I haven’t tried in a while.
If you get something picked up or placed via HARO, let me know.
Wed 18 Jan 2012
Posted by Sandra Fernandez under General
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I’m not writing a story on SOPA, but providing some links to help you understand what’s going on. I’ll update the Storify page throughout the day.
Can’t see the embed above, check out the page on Storify.
Sat 31 Dec 2011
Posted by Sandra Fernandez under General
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Simplify. Focus. Create.
Having trouble viewing the Storify embed, visit the page.
Sources:
Fri 2 Dec 2011
Mamiverse ran a really great post on Latina blogging superstar Ana Flores. Don’t know who she is? Here’s the rundown:
Ana L. Flores worked in the television industry for over 15 years, as producer and creator of content, specializing in the Latino community. The co-founder of SpanglishBaby, the online community for those of us who are raising bicultural children, she is also at the helm of Latina Bloggers Connect, which connects brands with bloggers. Ana received the 2011 Latism Award for Best Latin@ Social Network Leaders in a tie with Rebecca Aguilar from Wise Latinas Linked. The mami of 4 year-old Camila, she carved time out of her busy life to talk to Mamiverse.
Ana received the 2011 Latism Award for Best Latin@ Social Network Leaders in a tie with Rebecca Aguilar of Wise Latinas Linked. Camila, she carved time out of her busy life to talk to Mamiverse.
Read the entire post for most info on Ana and her successes. Definitely worth watching.. and following.
Tumblr Site
