the life & times of Sandra Fernandez
Did you miss today’s Lunch & Learn event? I have provided a social media transcript below (via Storify). You also can view the rewind on Facebook (it was livecast on Facebook Live).
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Having trouble viewing the Storify? Check out the original on their website!
Have you set goals for your social media marketing for this year? It’s not too late to do that (and, for the record, it’s always a good idea to set goals regardless of the time of year). Cision gives several recommendations on goals you might want to consider. My three favorites:
I resolve to get consistent in my posting. “Consistency” is one of those words you’ll hear me repeat a lot. It’s important to your success in online marketing.
I resolve to actually listen on social media. If you’re not already engaging in social listening, you need to start today! And then you need to start responding to questions and comments.
I resolve to set up goals for my social media. And make sure you create SMART goals: Specific, Measurable, Achievable, Realistic, and Time-bound.
Did you set up social media marketing resolutions for this year? What were they?
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Read the article for more info: What Are Your Social Media Marketing Resolutions for 2016? | Cision
Meet Houston’s best in brightest in social media at Houston’s Social Media Day Conference. There are going to be sessions on different topics and ranging in levels from beginner to advanced. A few people I know are among the speakers:
Damien Franco
Damien Franco is a digital marketing strategist, an entrepreneur, and arts advocate committed to furthering the practice of modern marketing. Recently named as the #4 most influential Houstonian in social media, Damien has a Twitter following of over 68,000 and a Google Plus following of more than 58,000 people. It is with this considerable influence and perceptive marketing talent that Franco serves his clients as a modern marketing consultant.
An early adopter of social media, Damien Franco started Your Photo Tips, a website that eventually merged in 2011 with Sterling Publishing’s pixiq.com. Franco aided the Sterling Publishing Digital Marketing Team as a consultant and Online Editor for Pixiq’s website where he increased their Twitter followers by 225%, Facebook fans by 109%, and email subscriptions by 865%.
Recognized for crafting emotionally-intelligent strategies, Damien Franco currently serves small businesses and startups through his consulting firm DTF Marketing.
Eric T. Tung
Eric is one of the Houston-area’s leading social media strategists and content marketers and was recognized by Forbes in 2014 as the #33 “Top Marketing Talent in the World.” Eric is a full-time Social Media Manager at BMC Software, where he leads social media event strategy and internal social media training. Eric is one of the top-20 most followed people in Houston, one of the first million Facebook members, and is ranked as among the top 5% of social media professionals nationally.
Kami Watson Huyse
Kami Watson Huyse is the founder and CEO of Zoetica, a public relations and social media strategy agency. A 20-year-veteran of public relations, she speaks at social media events and conferences across the country. Her work in social media has earned her two Society for New Communications Research Social Media awards and IABC’s Gold Quill of Excellence Award. Her ideas and work in social media have been featured in several books including The New Rules of Marketing and PR, and Now is Gone, Professional Blogging for Dummies, Welcome to the Fifth Estate and the PR textbook, Public Relations Writing: Form and Style. She is also a regular columnist for PRNews, an industry trade magazine. She was named PR Professional of the Year in San Antonio, was recognized for a Social Media award by the Austin-American Statesman, has been named one of the 100 most powerful Women on Twitter by Twitter Grader, was listed as one of the 30 top people to follow in PR on Twitter by e-Releases, one of AG Beat’s Top 50 Influencers, and a Top 100 Power Influencer in Houston. She is also the founder of the Social Media Breakfast of Houston (#SMBHOU).
WHAT: Houston’s Social Media Day Conference
WHEN: Tuesday, June 30, 2015
WHERE: Houston Food Bank – Conference Center
535 Portwall St.
Houston, TX 77029
MORE INFO & Tickets: http://houstonsmday.com
It started out as a channel that allowed teens and young adults to share messages that disappeared, without a trace. Then it started to attract a wider audience. Now it’s become the hottest new thing in social media — even my mother is on Snapchat, since her grandkids stopped updating Facebook.
This year’s Snapchat growth and increased popularity can be attributed in part to their new focus on delivering content. In January they rolled out Snapchat Discover, a way for stories to be delivered by different editorial teams, including CNN, Comedy Central, Cosmopolitan, People, and Food Network. This gives the channel an income source and brands the ability to partner with the content providers to reach new audiences.
Shortly after Snapchat Discover was rolled out, Madonna premiered a new music video on the social channel. This was something that made marketers sit up and take notice. If Madonna was using Snapchat to premier her video, then maybe it really was more than a fad.
Now Sofia Vergara is launching “Vergaraland” over the summer, a six-episode reality series that’s being co-produced by Fusion and will feature her son Manolo González Vergara. This brings a new program to Snapchat Discover, and markets directly to the Latino audience that tends to overindex in social media usage.
I’m on Snapchat (ID sandrafdzh) and can see some good uses for it for brands: behind the scenes, realtime photos and video, a raw look at what goes into producing an event or a product, etc. I haven’t deciphered it yet, but I’m working on it.
The next step is to figure out best practices for the channel. I’m working on that too.
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Additional reading:
In case you haven’t heard, Facebook has (once again) changed their news feed algorithm. From what I’m reading, there are three ways this will impact you:
Have you started to see this in action yet? I haven’t noticed any big changes to my news feed so far.
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Source: We’re All At The Mercy Of The Facebook News Feed – ReadWrite
The combined buying power for U.S. Hispanics will reach $1.5 Trillion this year, reports Advertising Age (based on info from Nielsen). This buying power is an increase of 50% since 2010. Yes, a 50% increase in five years.
As you can imagine, this is making quite a few companies finally sit up and take notice of the Hispanic market. For some, this is a new thing, for others it’s just an increase on existing efforts.
I’ve never understood why it comes as a surprise to companies that the Hispanic market is the place where they can find growth. In population alone, this segment has been making history (and not just in the traditional “Hispanic” locations within the U.S.). With the growth in buying power, things will continue to shift. It should be interesting to see who ends up doing a good job of it.
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NOTES: