the life & times of Sandra Fernandez
“Can I pick your brain?”
“I need a ‘full’ proposal before I decide whether to hire you or not.”
“We need to see the campaign first.”
These are phrases with which I’ve become very familiar as a consultant. So when I came across the video (below) I knew I had to share it. It’s a funny look at how professionals in other industries would/did react when asked to work on spec.
Watch and enjoy, then commiserate.
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Facebook has updated the numbers associated with their US Hispanics affinity group, increasing the total from 26.7 million (published in 2013) to 29.1 million. This means that there are an additional 2+ million US Hispanics identified by Facebook for target marketing. Before the creation of the affinity group, the only way for marketers in the US to target Hispanic consumers was through language preferences, which were imprecise and incomplete. The affinity group has helped marketers reach US Hispanic audiences more effectively.
Facebook also updated the language preference numbers, increasing the Spanish-dominant segment from 10 million to 14 million, making them 48% of the US Hispanics identified. In addition, English-dominant users decreased from 9 million to 7 million, and Bilingual users increased from 7 million to 8 million.
What this means is that, according to Facebook, active US Hispanic Facebook users have the following composition:
29.7 million total US Hispanics
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Found via Hispanic PR Blog.
Source is Captura Group.
In today’s video pick, social media expert Shelley Roth walks us through a new feature in Facebook’s Groups: Buy and Sell Items. This looks like a great feature to master for groups.
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Source: New Feature on Facebook Groups-Buy and Sell Items! | YouTube
In today’s audio pick, this is a five-minute podcast I found on SoundCloud. In it, business reporter Christine Hall gives some suggestions on things you should include in your online newsroom to make it media-friendly.
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Source: 4 Minutes to a Better Relationship with the Media: Creating an online newsroom | SoundCloud
The US Hispanic Chamber of Commerce national convention is being held in Houston beginning today (Sunday, September 20, 2015 to Tuesday, September 22, 2015). Yes, I’ll be attending. Yes, I’ll be live Tweeting from the event. You have been warned.
More info on the convention: ushccconvention.com.
