the life & times of Sandra Fernandez
This week we have a video to share, from the Entrepreneur YouTube channel: “11 Vital Books for First-Time Entrepreneurs.” There are a few in the list that I have read and a few that I haven’t read and need to add to my reading list.
I’m a big fan of reading in general. I have learned quite a bit from reading books, blogs, white papers, etc. I’m always on the lookout for more books to add to my list.
Do you have more books to recommend?
Source: https://youtu.be/oVSksfxSj0o.
For those of you who had asked about Hispanicize, here’s the recap video from this year’s event. The video illustrates very well why you should attend next year. It’s so much fun! I learn a lot at this event and I make (have made) long-lasting friendships by attending.
Check it out!
Did you miss today’s Lunch & Learn event? You can view the rewind on Facebook (it was livecast on Facebook Live).
For the second Lunch & Learn session of the year, Big Oak Tree Media presented Yvonne Guidry of SpoiledLatina.
Yvonne is the multicultural beauty, fashion, entertainment and mommy influencer behind SpoiledLatina. She has contributed fashion styling projects on Mun2, BET, MTV, and this year was nominated as Best Snapchat Storyteller at the Tecla Awards organized by the annual Hispanicize event.
As a new business owner, I come across this situation more often than I’d like: a prospective client asking for a discount on my prices. In this video Entrepreneur magazine gives a suggestion on how to respond.
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Did you miss today’s Lunch & Learn event? I have provided a social media transcript below (via Storify). You also can view the rewind on Facebook (it was livecast on Facebook Live).
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Having trouble viewing the Storify? Check out the original on their website!
It isn’t news to any of us that the US Latino population is young, much younger (in fact) than the other segments of our community. But I think it’s going to come as a surprise just how big a difference there actually is. According to Pew Internet Research, nearly 60% of all Hispanics are either under the age of 33.
You read that right — nearly 60% of all Hispanic are under the age of 33. That’s more than half.
And it isn’t just the millennials that make the big difference (though they help). 26% of Hispanics are millennials, with 25% of Blacks, 25% of Asians and 20% of Whites in this age group.
It’s the younger generations that make the real difference. 32% of Hispanics are younger than 18, with 26% of Blacks, 20% of Asians and 19% of Whites in this age group.
Okay, that was confusing even to me. Here’s an easier way to see that:
|
Younger than 18
|
Millennial adults
(18-33) |
Gen X
(34-49) |
Boomer
(50-68) |
Silent/Greatest
(69 and older) |
|
|
Hispanic
|
32%
|
26%
|
22%
|
14%
|
4%
|
|
Black
|
26%
|
25%
|
21%
|
21%
|
7%
|
|
Asian
|
20%
|
25%
|
25%
|
21%
|
8%
|
|
White
|
19%
|
20%
|
20%
|
27%
|
13%
|
The numbers speak for themselves. The Hispanic population is younger, and by a big margin.
Marketers, are you paying attention?
Via.