As a new business owner, I come across this situation more often than I’d like: a prospective client asking for a discount on my prices. In this video Entrepreneur magazine gives a suggestion on how to respond.
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#BigOakTree Lunch & Learn with Antonio Arellano
Did you miss today’s Lunch & Learn event? I have provided a social media transcript below (via Storify). You also can view the rewind on Facebook (it was livecast on Facebook Live).
View the video
Check out the recap
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Having trouble viewing the Storify? Check out the original on their website!
US Latino population is mostly made up of Millennials (or younger)
It isn’t news to any of us that the US Latino population is young, much younger (in fact) than the other segments of our community. But I think it’s going to come as a surprise just how big a difference there actually is. According to Pew Internet Research, nearly 60% of all Hispanics are either under the age of 33.
You read that right — nearly 60% of all Hispanic are under the age of 33. That’s more than half.
And it isn’t just the millennials that make the big difference (though they help). 26% of Hispanics are millennials, with 25% of Blacks, 25% of Asians and 20% of Whites in this age group.
It’s the younger generations that make the real difference. 32% of Hispanics are younger than 18, with 26% of Blacks, 20% of Asians and 19% of Whites in this age group.
Okay, that was confusing even to me. Here’s an easier way to see that:
|
Younger than 18
|
Millennial adults
(18-33) |
Gen X
(34-49) |
Boomer
(50-68) |
Silent/Greatest
(69 and older) |
|
|
Hispanic
|
32%
|
26%
|
22%
|
14%
|
4%
|
|
Black
|
26%
|
25%
|
21%
|
21%
|
7%
|
|
Asian
|
20%
|
25%
|
25%
|
21%
|
8%
|
|
White
|
19%
|
20%
|
20%
|
27%
|
13%
|
The numbers speak for themselves. The Hispanic population is younger, and by a big margin.
Marketers, are you paying attention?
Via.
Trends in Hispanic Marketing from Hispanicize 2016
My blog went on a hiatus last week while I headed to Miami to attend the 7th annual Hispanicize conference. Hispanicize is the largest Hispanic marketing conference in the country. It’s an event that pulls together the nation’s top Latino bloggers and social media influencers (and some international ones), brands who are already reaching out to or want to reach out to Hispanic markets, celebrities, journalists, and many others. And you learn a lot.
It’s a great opportunity to learn from top brands about what’s working with Hispanic audiences, in English and Spanish. We get to learn from social media stars about what’s working with online audiences — I’m talking about people who reach from 100,000 to more than 1,000,000 people on their social channels and bloggers who actually have larger readership than some newspapers. You get to actually meet (offline and in person) people you may only know through articles and videos, as well as representatives from some of the nation’s most trusted brands (including State Farm, Kelley Blue Book, Home Depot, etc.). And you get to be a total fangirl when you see Rosario Dawson waiting for an elevator … wait, that may just be me.
I’ve been lucky enough to attend this conference several times before. And this year I did actually speak. There were a few trends I observed that you may want to note:
I need to get over this procrastination and get onto video. I’ve been promising to get more active in video, both for SandraSays.com as well as for HispanicHouston.com, but I always have a good reason why that hasn’t happened. And there are so many options for video now that it’s become a joke that I’m still resisting. YouTube may still be the granddaddy, but it’s not the only option and it’s not the “hot” channel either. Blogs and bloggers are doing great work with Periscope and Blab. They’re doing great work with short-form video on Instagram and Snapchat. And now they’re all praising Facebook live video.
The reality is that video is simply going to continue becoming more important. And since it’s now so easy, and mobile-accessible, to create video, we can expect to see personal and company brands use it more. At some point it will include me.
There’s still room for new blogs, as long as their content is good. There are a lot of crappy blogs out there. They pop up every day, they post regularly, and they make us cringe when we see the content. But I met quite a few bloggers at the conference that had launched their sites in the last year, and were making them a success. Yes, even in the crowded Internet, there’s room for new blogs. The key is that they need to be providing content that’s exceptional and, most importantly, not trying to copy what others are doing. Individuality is essential.
Podcasts are hot hot hot. I launched my podcast last year after thinking about doing it for two years. The reason I finally launched it? I found the time. There were several sessions at this year’s conference from podcasters, teaching everything from how to get started to how to monetize. And several of the long-time bloggers I know were talking about launching their own podcasts this year.
You need to start thinking about Generation Z. When it comes to online influencers, the new crop of personalities is already creating content. Tweens already contributing to online channels or who are starring in their own channels were on hand to talk about what they want to see in content targeted to them. They also discussed how they “work.” There were even sessions to educate parents on the best ways to get their kids “online” in videos, blogs and other social channels.
The last thing I noticed wasn’t precisely a trend, just something I noticed: there was a large Texas presence at this year’s conference. And I loved seeing all the Tejanos showing up and demonstrating our influence and expertise.
Missed it? You should really think about attending next year.
And for those of you in the Houston area … join us on May 5, 2016 for Hispanicize Texas: Cinco De Mayo Houston Celebration!
SAVE THE DATE – May 5, 2016 – 7 p.m. to 9 p.m.
Center Stage Gallery
3527 Highway 6, Suite 250
Sugar Land, Texas 77478More details to come, but please RSVP now to join us for the official Hispanicize Texas Cinco de Mayo Celebration in Houston. This is a FREE event, but you MUST REGISTER on EVENTBRITE to attend – https://www.eventbrite.com/e/hispanicize-texas-cinco-de-mayo-houston-celebration-tickets-24309109200.
Edit your Google Docs with your voice
I have to be the last person to actually start using voice apps and features to get her work done. I know, in theory, that I can enable or turn on the features that would let me “talk” to my computer and have it actually do or type things down for me. I know, but I haven’t been using it.
(No, I don’t use it on my smart phone or tablet, either.)
However, this video showing how to edit and format your Google Docs with your voice … well, this may actually be the thing that makes me make the jump and try it out. So very cool, and useful.
You can find the option in the “Tools” menu in Google Docs. Give it a whirl and let me know what you think.
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Found via.
A daily social media plan for the beginner, and everyone else
One of the most common questions I receive is “what’s your process?” or a variation on that question. People want to know what tools I use, how I use them, and what their impact is on my social media presence. I’ve shared this through classes, my enewsletter, and through daily content on my social media channels. And I always share when I find a checklist or a post that answers the question with new tools and suggested techniques.
For those of you wanting to find a plan to follow, I recommend you check out Sprout Social’s recent post: “How to Increase Your Online Presence in 30 Minutes a Day.” While I think the 30-minute estimate is being a bit optimistic, their suggestions on what to do are accurate and helpful. (The only thing it was missing was a clear checklist.)
A few notes:
- The first step is social listening. They recommend a few tools to use, remind us to thank those who mentioned our brands, and tell us to address the negative comments.
- You need to analyze your competitors. We all know this. But do you know which tools to use? I even found a new one myself: SEMrush Social Media tool.
- In the section on how to start increasing your following, they recommend a few tools I’m already using, and a few that I’m not using yet (like Klear).
- My favorites in the post are the LinkedIn connection invitation templates (because you need to send a real invitation), the breakdown of the anatomy of a great tweet, and the templates for a great headline.
Can you tell I really like the article? Check it out: How to Increase Your Online Presence in 30 Minutes a Day.