One of the most common questions I receive is “what’s your process?” or a variation on that question. People want to know what tools I use, how I use them, and what their impact is on my social media presence. I’ve shared this through classes, my enewsletter, and through daily content on my social media channels. And I always share when I find a checklist or a post that answers the question with new tools and suggested techniques.
For those of you wanting to find a plan to follow, I recommend you check out Sprout Social’s recent post: “How to Increase Your Online Presence in 30 Minutes a Day.” While I think the 30-minute estimate is being a bit optimistic, their suggestions on what to do are accurate and helpful. (The only thing it was missing was a clear checklist.)
A few notes:
- The first step is social listening. They recommend a few tools to use, remind us to thank those who mentioned our brands, and tell us to address the negative comments.
- You need to analyze your competitors. We all know this. But do you know which tools to use? I even found a new one myself: SEMrush Social Media tool.
- In the section on how to start increasing your following, they recommend a few tools I’m already using, and a few that I’m not using yet (like Klear).
- My favorites in the post are the LinkedIn connection invitation templates (because you need to send a real invitation), the breakdown of the anatomy of a great tweet, and the templates for a great headline.
Can you tell I really like the article? Check it out: How to Increase Your Online Presence in 30 Minutes a Day.