Sandra Says

I presented a session about Social Media Measurement and Monitoring today at an IABC Houston Social Media Bootcamp. I promised to share my presentation. Here you go! Let me know if you have any questions.

Thanx.

A while ago I moved from taking real notes to live-tweeting events, workshops, and conferences. The only issue is that I often forget to compile the tweets into something I can refer to later.

So here are my “notes” from this year’s Podcamp San Antonio. Of course, this is more for my benefit than yours.

@sandrasays: with @ewkrause at
podcamp san antonio #pcsa4 #pcsa4

@sandrasays: I need coffee, should have picked up before I got
here. Listening to @epodcaster
discuss online tools #pcsa4

@sandrasays: thank you thank you, got coffee. may be able to
pay attention now. No one ask me how I drove here. #pcsa4

@sandrasays: RT @projectguy: @MomonMars is discussing using Social Media for Non
Profits (Struggling with PC – she is MAC all the way.)

@sandrasays: it is important to record yourself and listen to
yourself when recording podcasts. #pcsa4

@sandrasays: Great idea! RT @SmashburgerSA:
SA Podcampers stop by 4 lunch today, u r right by Park North location.
We love social media folks! #pcsa4

@sandrasays: RT @podcampsa: Join
the fun! Live Stream of PodCamp San Antonio #pcsa4 See us at http://www.ustream.tv/channel/podcampsanantonio4w!
#pcsa4

@sandrasays: 15-30 minutes is a good length for podcasts. #pcsa4

@sandrasays: Can you tell that my tweetstream is going to be
noisy today? #pcsa4

@sandrasays: I missed the beginning of this session, can
someone tell me who’s leading the podcasting/tools session? #pcsa4

@sandrasays: Think about what you’re saying, how you’re saying
it. Talk conversationally. Find a good pace. #pcsa4

@sandrasays: @MomonMars Thanxs
for the info — my session is being led by @Springanew
#pcsa4

@sandrasays: using stuff verbatim in podcasts, make sure you
attribute attribute attribute, says @Springanew #pcsa4

@sandrasays: If you get a podcast that has a really good
following, need a mktg campaign, u can use Blubrry. They r aggressively
looking new shows #pcsa4

@sandrasays: Blogtalk radio also has a revenue sharing option,
says @Springanew. Maybe still do. #pcsa4

@sandrasays: important to find a schedule, environment that
really works for u. will help make better podcasts especially if u r
doing it live #pcsa4

@sandrasays: there are different types of microphones:
unidirectional, omnidirectional. @Springanew
explaining differences. #pcsa4

@sandrasays: @PromoGeorge
libraries have started to use animoto. had a recommendation from fellow
library pr pro, on my to do list. #pcsa4

@sandrasays: From another session RT @SmallBizville:
@texasbuck, teacher was able to teach her class 3
times a week via skype after having a baby. #pcsa4

@sandrasays: @epodcaster is
encouraging @texasbuck to do
an “educationcamp” and wants us to help her talk him into it #pcsa4

@sandrasays: RT @epodcaster: If
you aren’t able to come join us at PodCamp San Antonio, then join us on
the live stream http://bit.ly/dwTO3J #pcsa4

@sandrasays: @Springanew is
starting “livestreaming” topic in her tools session. I don’t know much
about this. She’s very good presenter, dynamic #pcsa4

@sandrasays: @Springanew is
doing demo on using ustream to livestream. #pcsa4

@sandrasays: RT @fransteps: Did
not know that TED conferences have been around 15 years || me neither! #pcsa4

@sandrasays: using tags in online content helps with SEO, I’m
told #pcsa4

@sandrasays: if you’re using your twitter feed to promote your
podcasts, etc. it has to be mixed in with other content #pcsa4

@sandrasays: RT @SmallBizville:
TEDx in San Antonio Oct 16 at Trinity Univ. #pcsa4

@sandrasays: @Springanew says
she clicks on “maybe” 5% of links she gets via Twitter. || don’t spam
your feed I say as I bomb mine w today’s notes #pcsa4

@sandrasays: RT @colleenpence:
Attendees will have to apply to attend TEDx San Antonio. Space for 200.
Admission is $25. apply, get invited. #pcsa4

@sandrasays: interesting discussion about different
approaches/philosophies to twitter, who we follow, what we will accept
in others and ourselves #pcsa4

@sandrasays: RT @nancypjohnson:
@springanew wisdom: twitter spam/lots of
links=”twitteria” #pcsa4

@sandrasays: BTW, today using tweetchat to track discussions.
better than the search deck in tweetdeck. I like it. #pcsa4

@sandrasays: “being a reporter is an apprentice job” #pcsa4

@sandrasays: RT @epodcaster: It’s
now time for @lalorek present
about Journalism in the New Media Age. http://www.ustream.tv/channel/podcampsanantonio4

@sandrasays: RT @epodcaster: If
you want to get some of the #PCSA4 gold, tune in now to
hear @lalorek discuss modern journalism #pcsa4

@sandrasays: NOTE TO SELF, look at “newstilt” site, look at
“demand media” site #pcsa4

@sandrasays: NOTE TO SELF, also look at “AOL seed” & and
the Knight Foundation’s “digital media center” #pcsa4

@sandrasays: RT @dbrsat: @springanew is doing a great job of explaining how to
stream video. She covered podcasting earlier. Podcamp rocks! | yes! #pcsa4

@sandrasays: @lalorek‘s site is
techchi.com; she’s discussing becoming a new media expert with a MSM
(print) background #pcsa4

@sandrasays: RT @podcampsa: Get
Journalism 2.0: How to Survive and Thrive (free download) http://kcnn.org/resources/journalism_20
#pcsa4 @lalorek #pcsa4

@sandrasays: networks are very important to new media world, if
you’re producing good content it doesn’t matter if no on is reading — @lalorek #pcsa4

@sandrasays: “we all have to produce our own original work,
that’s the best way” says @lalorek #pcsa4

@sandrasays: and discussing how crowdsourcing can help/is
helping main stream media #pcsa4

@sandrasays: NOTE TO SELF, look at “nowcast san antonio”, look
at flip camera program for nonprofits (application process, etc) #pcsa4

@sandrasays: RT @podcampsa: Flip
Video Non-Proft program http://www.flipvideospotlight.com/SpotlightHome.aspx
#pcsa4

@sandrasays: 1/9/90 rule = 1 person is subject matter expert, 9
actively involved, 90 are listening. considered successful ratio (from
the crowd) #pcsa4

@sandrasays: NOTE TO SELF, look at bigtent.com too #pcsa4

@sandrasays: RT @projectguy: 1 9
90 rule – 1% content experts and active, 9% ask questions, 90% just
listen. Interesting concept! #pcsa4

@sandrasays: the new standard is that you need to be out
responding in less than 30 minutes, says @fransteps, or
people will start to speculate #pcsa4

@sandrasays: QUESTION to @franstep: are you
going to post your slides? #pcsa4

@sandrasays:
RT @LuisSandovalJr:
Attending Podcamp San Antonio. It’s great to be around my own kind.
(@ Lol comedy club w/ @davgarcia @sandrasays
…


@sandrasays: build relationshps prior to the crisis, comment
from the crowd #pcsa4

@sandrasays: tabletop simulations of crisis are good tools to
build good communicators #pcsa4

@sandrasays: have a printed plan (assume no access to
technology), have templates to help you develop prose #pcsa4

@sandrasays: @conniereece
& @thejenatx are presenting “how to survive a snar
attack” #pcsa4

@sandrasays: discussion of snarks vs trolls. “you can reason
with a snark” #pcsa4

@sandrasays: flamebait = incendiary comments that elicit
flaming emotional responses from others (they WANT a response) #pcsa4

@sandrasays: RT @SmallBizville:
@thejenatx: dont feed the trolls. Best way to deal
with trolls. #pcsa4

@sandrasays: the @conniereece
& @thejenatx presentation re “how to survive a snark
attack” http://bit.ly/axK4Mb #pcsa4

@sandrasays: crowd discussion on editorial calendars, how do we
decide what makes it to our SM channels? #pcsa4

@sandrasays: @fransteps your
presentation was great. Can’t wait to see the slides to review in
detail. #pcsa4

@sandrasays: RT @projectguy: @alanweinkrantz takes the stage #pcsa4 to talk about 140
character conference. #pcsa4

@sandrasays: @AlanWeinkrantz
says he’s old skool PR, still press releases and main stream media,
calls me out when I’m nodding emphatically #pcsa4

@sandrasays: RT @shaine: If you don’t
see me on the Podcamp San Antonio ustream channel, it’s cuz I’m working
the camera #pcsa4

@sandrasays: and now @shaine is in front
of the camera #pcsa4

@sandrasays: RT @podcampsa: @doingmedia “Coworking: Working Solo but not Alone” #pcsa4

@sandrasays: @mdeleon I was
really looking forward to that. Do you have a handout or tutorial you
can point me to to help out a newbie? #pcsa4

@sandrasays: RT @PromoGeorge:
Anyone in San Antonio have access to a telephone booth? You can make @doingmedias day! @C4Workspace #pcsa4

@sandrasays: @carolinecollective
mentioned as Houston coworking spot #pcsa4

@sandrasays: sorry, meant @carolineco was
mentioned as Houston coworking spot #pcsa4

@sandrasays: NOTE TO SELF, look into coworking visa #pcsa4

@sandrasays: @mdeleon where will
you do 101 presentation? Have less than 1 hr battery, so need to find
electrical outlet.

@sandrasays: @mdeleon will do a
podcasting 101 session in a few minutes. then @epodcaster
& @shaine (I think) will tell us re podcasting w phones #pcsa4

@sandrasays: @epodcaster is
answering an online question re how to create a facebook “fan page” #pcsa4

@sandrasays: I already knew this, but I need to learn more
about FBML #pcsa4

@sandrasays: FBML will allow you to create a “branded page” on
Facebook #pcsa4

@sandrasays: RT @PromoGeorge:
Fan pages on Facebook: http://www.facebook.com/advertising/?pages
#pcsa4

@sandrasays: RT @ewkrause: @epodcaster is a really gifted teacher/trainer, even
impromptu on the fly. Follow this woman if U’re not already. #pcsa4

@sandrasays: we need a hands on workshop RT @nancypjohnson: @sandrasays we
need an fbml camp #PCSA4

@sandrasays: Red Bull is a good example of how to customized
facebook landing page, and how to use to drive traffic to other site #pcsa4

@sandrasays: “connect with us” or “find us” are good alternates
to to “Become a fan” on FB #pcsa4

@sandrasays: discussions can be moved to a discussion tab to
move them off the wall #pcsa4

@sandrasays: RT @jenyjose: RT @PromoGeorge-Great Facebook profile pic hacks: http://bit.ly/n1brV Show off your creativity! #pcsa4

@sandrasays: You have to check your SM channels every single
day, IMHO. RT @kathybabb:
Monitoring fb is crucial for your brand. Cannot simply c… #pcsa4

@sandrasays: RT @ewkrause: @kathybabb Agreed! Monitor multiple times per day -for
corp or highly-public sites. Otherwise, Ure gonna get surprised. #pcsa4

@sandrasays: @PromoGeorge http://wordpress.org/extend/plugins/wptouch/
#pcsa4

@sandrasays: @epodcaster uses a
service/tool called cinch to record podcasts remotely (spelling?) #pcsa4

@sandrasays: @ewkrause @luissandovaljr I was thinking that. cute and
well-behaved #pcsa4

@sandrasays: @mdeleon the message
is the most important part of the podcast #pcsa4

@sandrasays: NOTE TO SELF, look at “blue yeti” mic #pcsa4

@sandrasays: @epodcaster says
ppl are afraid of the equipment and they’re afraid of the learning curve
#pcsa4

@sandrasays: “please don’t let technology stop you from
podcasting” says @epodcaster #pcsa4

@sandrasays: I will admit that I’ve had podcasting on my
learning to do list for a few years now, and I always postpone. #pcsa4

@sandrasays: @luissandovaljr
says that the shelf life of your podcast is much longer than you think #pcsa4

@sandrasays: @PromoGeorge I
think that if u r near @epodcaster for
any length of time you’ll have seen her podcast from her phone or
interview you #pcsa4

@sandrasays: ownership is very important. @epodcaster
downloads the show from blogtalkradio, cuts off front and back,
resubmits to itunes #pcsa4

@sandrasays: tools from your phone from @epodcaster:
cinchcast mobile from your phone or iphone app, tweetmike,
twitterlaterpro, bluefire app(?) #pcsa4

@sandrasays: you can attach a mike to your iphone for recording
says @luissandovaljr
to improve the recording #pcsa4

@sandrasays: “get out there and do it” says @epodcaster #pcsa4

@sandrasays: RT @LuisSandovalJr:
http://ht.ly/1OCwS & http://ht.ly/1OCyr are both great mics for mobile
interviews & podcasting for iphone/itouch #pcsa4

@sandrasays: RT @kathybabb: @epodcaster Learn, Share, Grow = abundance! More than
enough business to go around. #pcsa4

@sandrasays: watching @epodcaster
record a podcast via cinchcast on her iphone #pcsa4

@sandrasays: this was definitely worth the drive from Houston.
thanx to the organizers #pcsa4

@sandrasays: RT @fransteps:
Today’s crisis comms preso from #pcsa4 http://slidesha.re/cexSIJ. Pls comment so I can
improve! Thx