Sandra Says

From a story in the Wall Street Journal about public relations, I read this example of how a well-intentioned pitch went very very bad:

[snip]

Last year, Ms. McKay heard that television newsmagazine “20/20″ wanted to interview female CEOs. She got in touch with the show and in an interview revealed that she sometimes kept her cellphone turned on in movie theaters and slept next to her laptop. She assumed she’d be portrayed as a busy business owner.

But when the segment aired, she learned it was titled “That’s So Rude! What’s Happened to Manners in America?” Five minutes into the segment, she says, the hate email began rolling in. Six consulting clients left. “I never thought we’d recover,” she says.

A “20/20″ spokeswoman declined to comment on this episode.

[snip]

So I’m asking for feedback. What would you do if this happened to you or your client?