Comments on: blogger relations http://sandrasays.com/2007/10/17/blogger-relations/ …what Sandra says about technology, communications, friends and other things… Tue, 17 Aug 2010 19:58:50 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Sandra Fernandez http://sandrasays.com/2007/10/17/blogger-relations/comment-page-1/#comment-77 Sandra Fernandez Sat, 20 Oct 2007 03:19:05 +0000 http://blog.sandrasays.com/2007/10/17/blogger-relations/#comment-77 As in-house PR I have the benefit of being able to identify blogs, reporters and media channels that best suit the organization. So I read these blogs, news reports, etc. and keep up with what they're actually reporting. I find that a lot of us are forgetting that public relations is built on relationships. We aren't supposed to stand out in the courtyard with a magnaphone, yelling out our message to the nameless, faceless masses. We are supposed to get to know the people in the crowd, identify how to communicate with them, and deliver our message tailored to their needs. I'm not saying saying that I'm any better at it than anyone else. I'm just pointing out what we're doing wrong. As in-house PR I have the benefit of being able to identify blogs, reporters and media channels that best suit the organization. So I read these blogs, news reports, etc. and keep up with what they’re actually reporting.

I find that a lot of us are forgetting that public relations is built on relationships. We aren’t supposed to stand out in the courtyard with a magnaphone, yelling out our message to the nameless, faceless masses. We are supposed to get to know the people in the crowd, identify how to communicate with them, and deliver our message tailored to their needs.

I’m not saying saying that I’m any better at it than anyone else. I’m just pointing out what we’re doing wrong.

]]> By: Karen Blanchard, APR http://sandrasays.com/2007/10/17/blogger-relations/comment-page-1/#comment-76 Karen Blanchard, APR Sat, 20 Oct 2007 02:15:46 +0000 http://blog.sandrasays.com/2007/10/17/blogger-relations/#comment-76 this topic has really been on my mind lately. you seem to be more evolved on the path than i; i'd like to hear more. found you on a twitter exploration in ed schipul's neighborhood, which led to blog. this topic has really been on my mind lately. you seem to be more evolved on the path than i; i’d like to hear more. found you on a twitter exploration in ed schipul’s neighborhood, which led to blog.

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