My father was self-employed. He ran a successful business and taught me quite a bit about how to treat the people who work with me. He taught me a lot about delivering what I promise and always doing my best. But it was my mother who taught me about public relations.

In no particular order:

  1. Be nice.
  2. Smile.
  3. Don’t lie.
  4. If you don’t have something nice to say, don’t say anything at all. (In PR, that means don’t volunteer the bad stuff.)
  5. Don’t let them see they’re getting to you.
  6. Use your inside voice.
  7. Don’t gossip. (Also known as “there’s no such thing as off the record.”)
  8. Remember your company manners.
  9. Pay attention when people are talking to you.
  10. Don’t fidget.

There’s more, of course, but that’s what came to mind this week as I juggled my to do list.