…what Sandra says about technology, communications, friends and other things…

Marketing 101 for Libraries — Presentation for Texas Library Association Conference

I am presenting at the Texas Texas Library Association Annual Conference tomorrow, “Marketing 101 for Libraries.”

Marketing 101 for Libraries
Thursday, 4/16/2015
10:00 am – 11:20 am
Room 6 AB, level 3, Austin Convention Center

Presenters are:

  • Sandra Fernandez, social media strategist
  • Kanya Lyons, Austin Public Library
  • Brenda Thompson, Brenda Thompson Communications

My presentation is included below, for those of you who are (or aren’t) attending.

Today Is Equal Pay Day — Pay Gap Persists

I don’t talk politics or religion on my blogs, usually. But the pay gap is a reality, not politics. For today, Equal Pay Day, I am sharing a video from Pew Research Center, that looks at today’s pay gap, its history and the impact of its persistence.

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Additional Reading:

Equal Pay Day (more info at sandrasays.com)

It’s a brand new day (podcast)

For those of you who were paying attention this morning…

The answer to the first question you’re thinking is: “Yes, you read the LinkedIn update correctly.” I am no longer with the agency.

The answer to the second question is: “About 7 months.”

The third answer is: “To pursue other opportunities.”

And the fourth answer is: “No, I’m not quite certain what those are yet.”

Today is the first day in my entire professional life that I don’t have a fulltime employer. Whatever else I’ve done – teaching, blogging, consulting, freelancing – I’ve always had the security of a regular paycheck to fall back on. Not today. And probably not for a while.

I know what I’m supposed to do next, what’s expected. I’m supposed to hit up the job listings and start sending out resumes. Because word of mouth is what it is, and I have wonderful friends, I’ve already had some inquiries on my availability. And, yes, I have sent my resume in response to the interest. The truth is that every job I’ve ever had as a communicator has been thanks to a referral from someone I know. No, that didn’t get me the job, but it did get me in front of the person who hired me. I am a great believer in the power of networks.

For now I’m going to do freelancing full time. I’m going to tap into those wonderful networks I have to find interesting projects where I can apply my skills.

I’m going to devote some time to HispanicHouston.com, to building the content and increasing the readership. And I’ll take the opportunity to start cleaning up my online presence.

I’m going to delve into podcasting a little, finally taking the plunge. There’s a learning curve here and I’m looking forward to tackling it.

Beyond that I’m just going to take it day by day and see what happens.

Wish me luck.

A BRAND NEW DAY