SandraSays eNewsletter: August 25, 2015 edition

The new issue of my enewsletter went out this morning. Here is some of the content featured in today’s email. Sign up to receive the email in your inbox!

Google News Lab

google-512-blackGoogle recently rolled out Google News Lab, a collection of lessons and tools designed for journalists and digital storytellers. This is an effort to help content creators tell better stories, to embrace new media.

For those journalists and storytellers who want to take advantage of Google’s numerous tools, you can choose from four different training tracks: Research, Report, Distribute, and Optimize. These take you from researching your story, enhancing it with visualization tools, sharing it with Google’s distribution tools, and making improvements by reading and interpreting the analytics.

Get started today with Google News Lab!

Facebook has taken over from Google as a traffic source for news

facebook-512-blackNot sure your business needs to be on Facebook? According to, a traffic analytics firm, Facebook now refers more readers to news sites than Google.  This is based on a review of inbound links to the top 400 news and media outlets. What this means is that more people find news articles and other things to read from what their friends share than from Google. Read more at Fortune.

Are you sharing content that drives readers to your website? Take a look at your website analytics to find out where your visitors are originating. And consider making improvements to your content marketing strategy to generate more click-thru traffic to your website.

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26th Annual Entrepreneurial Workshop on Wednesday, August 26th, 2015

$texasflagNext week I’m speaking at the Services Cooperative Association (SCA) annual entrepreneurial workshop. SCA has “received national and international acclaim for its accomplishments in economic development and entrepreneurship education, totally without grants, gifts, contributions, donations or public funding.”

“Learn~Grow~Prosper” – 26th Annual Entrepreneurial Workshop

Wednesday, August 26th, 2015
7:00 a.m. to 1:30 p.m.
The HESS Club, 5430 Westheimer, Houston TX

Celebrating Houston’s Entrepreneurial Independence & Leadership

7:00 to 7:30 – registration and networking

7:30 to 9:00 – breakfast/exhibits

9:00 to 11:30 – 6 workshop sessions

9:50 to 10:10 “Social Media and Branding for Emerging Businesses
SFernandez.jpg (81336 bytes) SSlogo.jpg (54804 bytes)

11:30 a.m. to Noon – networking/exhibits

Noon to 1:30 p.m. – Houston Heroes Luncheon

* * *

More info:

Register here at discounted rate:

26th Annual Entrepreneurial Workshop

SandraSays eNewsletter: August 11, 2015 edition

The new issue of my enewsletter went out this morning. Here is some of the content featured in today’s email. Sign up to receive the email in your inbox!

Ad Age’s 2015 Hispanic Fact Pack Is Out 

7K0A0603Every year, Ad Age releases the Hispanic Fact Pack, a report that includes data about marketers, ad spending, demographic changes and information about how Hispanics consume digital media.

The report also includes rankings on the top 50 Hispanic advertisers, the 50 largest Hispanic agencies, and the 16 biggest Hispanic media agencies.

The digital edition of the Hispanic Fact Pack is available free to Ad Age members and Datacenter subscribers here; it is also available to non-subscribers for $49. You can find more information about the report at Ad Age.

Create or Improve your Facebook Business Page

facebook-512-blackSprout Social posted a great step-by-step guide to creating your Business Facebook Page. It walks you through every decision needed to start a page from scratch, from the name to adding videos. The article also covers steps to improve an existing page and ways to grow your fan base as well as planning out your content. Check it out.

Access Instagram on your Hootsuite Dashboard

instagram-512-blackGood news for Instagram users: you can now use Hootsuite to initiate and schedule photos to post. You will need to connect your Instagram account to your Hootsuite dashboard and follow the steps to also connect your mobile Hootsuite app on your smartphone. Then you schedule a photo and message through your desktop interface. When it’s time to post the photo, your mobile Hootsuite app will notify you, and you’ll follow the steps on your smartphone to finalize the post.

Trust me, it’s easier than it sounds. And you can start using it today. More info at Hootsuite.

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