…what Sandra says about technology, communications, friends and other things…

Social Media and Branding for Small Business

I gave a short presentation for Comcast Business small business customers. The topic is incorporating branding into social media. I promised my audience that I would post the deck here … so here it is!

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Hispanicize 2016 dates announced: April 4-8, 2016


The dates for next year’s Hispanicize have been announced — the conference will be held in Miami, FL on April 4-8, 2016. Reported as the largest Hispanic marketing conference in the country (and as an attendee, I tend to agree) this conference is a great place to meet the up-and-coming Hispanic social media influencers as well as the Hispanic social media rock stars. Marketers, brand representatives, journalists, bloggers/vloggers, and influencers — you’ll find them all in Miami for the conference.

You can submit a session idea for the conference. To submit a stimulating session, speaker or presentation for the event, visit www.hispanicizeevent.com/about/session-submission. The deadline is October 1, 2015.

More info at www.hispanicizeevent.com.

Official Hispanicize 2015 Final Recap Video

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Source: Hispanicize 2016 Sets Dates; Announces Most Ambitious Agenda to Date | HispanicPR Blog

Image source: Unsplash / Pixabay

Are you publishing on LinkedIn yet?

Professional networking social channel LinkedIn has just reached 1 million publishers. That means they have more than 1 million members publishing more than 130,000 posts a week on LinkedIn. I’m not one of them, yet. Are you?

The LinkedIn publishing platform is open to all members. It gives marketers a good opportunity to create new content, or repurpose existing content, to reach readers in the upper ranks of their industries. LinkedIn estimates that approximately 45% of readers are in the upper ranks of their industries: managers, VPs, CEOs, etc. The average post published in LinkedIn is expected to reach professionals in 21 industries and 9 countries.

If you’re already creating content relevant to your industry, for a blog, then you’re already creating content that you can optimize and amplify by publishing it on LinkedIn. It may need to have a new headline and have some of the content re-written (to fit the audience, to update any out-of-date info), and you definitely need to choose a photo — but you’ll give it new life, and bring it to new readers.

I’ve been on LinkedIn longer than on Facebook or Twitter. I’ve had more business leads contact me through LinkedIn and use my profile to check my expertise than any other online source. Considering the feedback and impact I’m already receiving through my LinkedIn account, I’m going to put “publishing” on my to do list.

In the meanwhile, you can find top posts through LinkedIn Pulse.

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